In this episode, I chat with Pauline Clavelou, founder of AICrea, an AI-powered SaaS for real estate agents. Pauline shares her journey from data scientist at IBM to indie maker, discussing the challenges and successes of building AI products. We dive into her experience growing AICrea to $8K MRR, her approach to sales, and the valuable lessons she's learned along the way. Chapters: 00:00 Introduction 03:29 From IBM to entrepreneurship 08:08 Early projects and failures 12:42 The birth of AICrea 18:37 Challenges in AI development 25:29 Growing AICrea to $8K MRR 31:00 Sales strategies for introverts 38:41 The importance of personal branding 47:11 Dealing with administrative tasks 54:55 The value of entrepreneurial experience 1:02:14 Advice for aspiring indie makers Links: IACrea: https://iacrea.com Pauline's Twitter: https://twitter.com/Pauline_Cx Pauline's Newsletter: https://paulinecx.beehiiv.com/ CapGo: https://capgo.app
[00:00:00] Tell me the pronunciation of your family, Clavelou
[00:00:03] Clavelou
[00:00:03] Simple, I didn't miss it
[00:00:07] Today I welcome Pauline Clavelou on the show, thanks for accepting my invitation
[00:00:13] Hello Martin, hello everyone
[00:00:16] Pauline, if you should resume your path as an entrepreneur, how you will do that?
[00:00:20] I think it all started with I have the big idea and I want to build and I don't build it because I realize it's too difficult or I don't have some skills or I don't know how to do
[00:00:35] So I have this idea I start to work on and I don't do anything and then a year later I have a complete other mind shift, mind theft and I think right now it's more like I start to build some business and let's see if it works or not
[00:00:55] And if it works, obviously, let's focus on it
[00:00:59] So that's how you started your first idea, like idea career
[00:01:03] Yes, it wasn't my first idea, but it's the first one that I think was quite profitable comparing to the other one
[00:01:13] Give us some examples of other ideas you did and never worked
[00:01:18] Yes, so for instance, I think it was the first one I built to the end, that is was crypto trading
[00:01:24] I created a bot that traded like every time like every day, every night, constantly on crypto and automatically buy and sell for myself
[00:01:39] So I earned money with this. It was quite profitable multiple of five
[00:01:47] To compare it. I think the Bitcoin was a free time so it was better than the whole market
[00:01:54] And I had this idea, but the problem is in France at least you are not able to sell the way to trade for people
[00:02:06] So because you need some regulation and you have to have a certificate
[00:02:12] Yes, so it was a journey I didn't want to start because it would take me maybe two years to have the certification
[00:02:19] I didn't want so I tried to sell alerts like notification to tell people when to buy when to sell based on some parameters
[00:02:29] So I tried to sell this but I had zero clients in the end
[00:02:33] So, yes, I thought it was a fail
[00:02:37] This still exists? Like this is still trading for you?
[00:02:41] No, I stopped it because at a certain moment it was a hard model was great when the market was either profitable either in stagnation
[00:02:53] But not when it's complete crashing
[00:02:58] So I stopped it and after I did some other businesses and I didn't take the time to start it again
[00:03:05] Yeah, it was an idea we had this year with my co-founder but at the end we didn't take this time
[00:03:11] We had some other priorities, let's say
[00:03:14] Yeah, yeah, yeah. And a quick question to this project like you said like it was regulation in France blah blah blah
[00:03:21] But in the crypto world many people pay in crypto and fuck the system. Why you didn't go that way?
[00:03:29] I'm allowed in France even to buy and sell crypto. I am allowed to it.
[00:03:36] But to have a company that buy and sell for other people, this is regulated and I could say I don't care
[00:03:43] But I think I'm too legally scared
[00:03:48] I mean I want to do things correctly
[00:03:51] So I think you can have big problems if you don't
[00:03:53] So I really don't want to take any risk on this
[00:03:57] Yeah, yeah for sure you can have big problems
[00:03:59] But I was just asking you to know if it was the part of the decision it was something else
[00:04:04] Okay, thanks for that. So that was the first one
[00:04:07] And like between this one and IdeaCorea, how much project did you start and launch?
[00:04:14] I think around two or three
[00:04:18] There was a
[00:04:20] Yeah, I think I had one interesting it was a it's called Unreal Me
[00:04:25] The website is still live but it's not mine anymore
[00:04:29] Because I sold it I think three months after I launched it
[00:04:34] The idea was I just surfed on the AI
[00:04:38] Trend
[00:04:39] I built a
[00:04:43] Sass where you could upload photos of yourself and the idea was to turn yourself into funny pictures like yourself in Spiderman or in 3D
[00:04:53] Yeah, it was fun but I think it wasn't something really serious like people don't need it
[00:05:00] It's not a recurrent need so it was one time payment
[00:05:04] And I didn't have a big vision on this so I sold it
[00:05:09] And yeah, I had a few other ones but like there is another one I didn't launch actually because
[00:05:17] I launched but I exit the day I launched because
[00:05:21] Elon Musk
[00:05:22] Yeah, because that day Elon Musk announced the API will now cost
[00:05:29] No way
[00:05:30] $32,000 every month
[00:05:32] So I said okay
[00:05:34] I don't have this too much
[00:05:35] It was a good journey
[00:05:37] Yeah
[00:05:39] And what was the project doing?
[00:05:43] It was called Tweet Explorer and the idea was to export all your data Twitter to Google Sheets
[00:05:50] And we provided some templates like to analyze all your data like your audience, your tweets
[00:05:58] And to automatically and also you could post it and so it was more analysis tool
[00:06:07] I have to say my background is working in data
[00:06:11] So I love to analyze them
[00:06:15] Okay, that's interesting
[00:06:17] And talking about the background I think we didn't went much far but like you can talk a bit about like where you were before becoming an entrepreneur and since when are you an entrepreneur?
[00:06:30] Yeah, sure
[00:06:30] So I
[00:06:32] So I
[00:06:33] I studied engineering IT and then I worked for nine years at IBM as a data scientist
[00:06:44] So but at the beginning I knew nothing about data science because it was a very new job
[00:06:49] It was a very early stage
[00:06:51] Why did you took your job? You find the topic interesting?
[00:06:54] Yes, exactly. I did an Erasmus in Barcelona and there I studied big data
[00:07:00] We don't talk much about big data anymore but at this time I learned it and I said wow that's cool to work in data
[00:07:07] So I wanted to continue there
[00:07:10] And I think yes, I don't know if I answered your whole question. I kind of forgot
[00:07:16] No, no, the point was like to know a bit like your background
[00:07:21] So you went to IBM and you worked like it was the only company you worked for until you quit?
[00:07:27] I
[00:07:28] I worked a few months for a company called Avanad which is a joint venture between Microsoft and Accenture
[00:07:37] So basically there I was consultant as working for an ERP
[00:07:41] But yeah, I didn't stay longer because my dream was to work at IBM at that moment
[00:07:48] Okay, that's really something you wanted
[00:07:52] What was attracting you in IBM to make that a dream?
[00:07:58] Yeah, because at this time I thought I really
[00:08:01] In my mind IBM was innovative
[00:08:05] They were good at technology
[00:08:08] I liked the in my mind
[00:08:11] Yes, so I said okay I want to be part of it
[00:08:16] Okay, okay so your experience inside was different than your expectations?
[00:08:22] No, they are very good
[00:08:24] They are really good at technology
[00:08:27] Okay
[00:08:27] But it's a big company
[00:08:30] Sometimes you say oh I will do this, this, this and actually
[00:08:33] Because it's very big you are
[00:08:35] Yes
[00:08:37] Yeah, that's the sad part of company like a big company
[00:08:41] Like and it's like it's not like IBM, it's like any company
[00:08:44] They struggle with politics because at one point you have so many humans
[00:08:48] It's like becoming a country
[00:08:50] So you have politics problems
[00:08:52] But yeah, okay
[00:08:54] And what push you to leave this world?
[00:08:58] Like because you have been in corporate world for a while
[00:09:00] So what push you to go to indie maker, indie making journey?
[00:09:06] I think I always had many ideas
[00:09:09] I always wanted to create
[00:09:11] But I think like 10 years ago I was too young
[00:09:15] I was scared by administrative stuff
[00:09:19] I'm still scared
[00:09:20] You know
[00:09:20] I
[00:09:23] You grew up in
[00:09:25] Yeah, but
[00:09:26] Yeah, 10 years ago I did a bit of freelancing
[00:09:30] But also I created some projects that as I said before I just never launched
[00:09:34] But I think I was ready like 3 years ago
[00:09:39] Because when I started this project of crypto
[00:09:41] It was after or during Covid
[00:09:45] During Covid you had this period in France
[00:09:48] Like you were able to travel but you had to
[00:09:53] I don't know how it's
[00:09:55] To fill the paper?
[00:09:56] In English?
[00:09:57] Yeah, curfew
[00:09:59] So there is this
[00:10:00] So I visited a friend of mine
[00:10:04] That is a developer
[00:10:05] And I said, I have this project
[00:10:07] Do you want to build it with me?
[00:10:09] And I said yes
[00:10:09] And her husband
[00:10:12] He actually isn't scared by administratively
[00:10:17] He kind of liked it
[00:10:18] So I said, okay, so we have this person who can help us
[00:10:22] So now we can build this project together
[00:10:25] And I think I was scared but now
[00:10:29] It's when you go through the steps where people really take time to explain to you
[00:10:35] Then it becomes easier
[00:10:37] Yeah, I think like for everything is like that, you know
[00:10:40] I was scared for a long time of data, you know
[00:10:45] Like handling data and stuff like that
[00:10:46] And in some projects you need that
[00:10:48] Like in CapGo you need that
[00:10:49] And I was like, I don't want to go there
[00:10:52] And then I started to work in a company
[00:10:54] Like where we did that
[00:10:55] And I was like, oh, it's not so complex
[00:10:57] You just need to know the things and someone telling you
[00:11:00] And everything can be learned
[00:11:01] It's just like you take the time of it
[00:11:04] And you can go through it
[00:11:06] Yeah, exactly
[00:11:09] So okay, so that's super nice
[00:11:11] You started this journey like that
[00:11:13] And so now, let's go to your current project
[00:11:16] Like what's the current project you're working on right now?
[00:11:19] Yes, and so right now I'm working at mainly for AI CREA
[00:11:25] Which is a SaaS for real estate agent
[00:11:31] At least that's the first time
[00:11:34] Basically it's a tool that you just upload a photo of a home
[00:11:39] That is a room that is not really nice
[00:11:44] Like really holds like think about your grandma's home
[00:11:47] And the idea is to turn it into a beautiful home
[00:11:54] Or it's an empty room and that you want to add some furniture to it
[00:11:58] But all of this automatically with AI
[00:12:01] So this is the idea
[00:12:03] And the idea is to be really, really simple
[00:12:09] Because the real estate agents aren't interior decorators
[00:12:14] It's not there
[00:12:16] They don't want to customize to say
[00:12:18] I want this ground
[00:12:19] I want this kind of color on the wall
[00:12:22] Just want to say I want something beautiful
[00:12:24] In Scandinavian team for example
[00:12:27] And yes, then the magic happens
[00:12:31] Okay, and where did you get this idea from?
[00:12:34] Because like this is far from your world
[00:12:37] It looks like from the external point of view
[00:12:39] It is far and I think one of the difficulties was to find clients
[00:12:43] But it was near my skill
[00:12:46] Because I previously
[00:12:49] Like I said a few words before on Unreal Me
[00:12:52] But the idea was kind of the same
[00:12:54] I used images and I used like processes to
[00:13:00] On these images
[00:13:02] To finally not change the face
[00:13:05] Your face but I changed the image of a room
[00:13:10] So I think skills were pretty more the same
[00:13:16] So I used this skill and then I had to find the audience
[00:13:20] I had to find the clients
[00:13:21] Which I think it was more difficult than the tech
[00:13:25] Okay, so the client thinks is the difficult part
[00:13:30] And like how did you learn about addressing them?
[00:13:35] Like did you want to agency?
[00:13:38] Or how did you get in contact with this niche finally?
[00:13:43] Hmm
[00:13:44] So I
[00:13:46] I actually went to some communities
[00:13:49] Of real estate agents
[00:13:52] Online and offline
[00:13:54] Like in a physical way
[00:13:56] I met some people
[00:13:59] Like there is some event for real estate
[00:14:02] And I went there and I discussed with people
[00:14:04] And I said, hey, I'm building this
[00:14:05] Do you think it's interesting for you?
[00:14:08] And asking for feedbacks
[00:14:10] And people tried
[00:14:11] People were happy
[00:14:12] And they said, okay, now how can I pay to use this service?
[00:14:17] So it's actually really nice to see people willing to pay to use it
[00:14:22] That's very nice
[00:14:23] And do you share publicly how much you're making with that lately?
[00:14:27] Yeah, I share sometimes
[00:14:29] I think around the 8,000 a month
[00:14:34] And how long it took you to reach this?
[00:14:37] About a year
[00:14:40] But I think it all started
[00:14:41] Yeah, like a month after I
[00:14:45] I think it took me like 4 months to reach 500
[00:14:50] And then I grew it
[00:14:52] And now it's 8,000
[00:14:54] And now I'm trying to grow it even more
[00:14:59] Okay, and what are you trying to do to grow it?
[00:15:02] Like what's your main focus on the business right now?
[00:15:06] I'm trying to find some new marketing way
[00:15:09] A new kind of client also
[00:15:12] I was focused on the real estate agent
[00:15:14] But I think I could sell it to some other person
[00:15:18] So I'm working on this as well
[00:15:20] I like to always use kind of the same tech
[00:15:24] But differently for different persona
[00:15:27] So this is something I'm really trying to do currently
[00:15:31] And let's see if it works
[00:15:33] But I have some different clients
[00:15:36] Some businesses use AI CREA with the API
[00:15:41] So people really build business on top of AI CREA
[00:15:47] So that's
[00:15:48] That's pretty cool
[00:15:49] I sell it differently
[00:15:50] It's not a subscription like on the website
[00:15:54] Because it's not an end user
[00:15:55] Yeah, it's like a buy users
[00:15:57] Exactly, but some use high volume
[00:16:00] So it's free
[00:16:03] Okay
[00:16:03] It's very nice
[00:16:04] I'm like curious
[00:16:06] Like what type of client uses you as an API
[00:16:10] Because I don't see a agency doing that
[00:16:12] So it's like
[00:16:13] Yeah, it's like
[00:16:15] You know the portal?
[00:16:17] A listing website for instance
[00:16:20] Ah, yes
[00:16:21] Yeah, definitely
[00:16:22] It could be an upsell from a listing website
[00:16:26] Yes
[00:16:27] Okay, makes sense
[00:16:29] So cool
[00:16:30] So cool use case
[00:16:31] Okay, I think we can
[00:16:33] We can go to some interesting question on that
[00:16:36] Like do you have like a struggle to grow
[00:16:39] To grow this business
[00:16:40] Things like
[00:16:41] Is that difficult for you still?
[00:16:43] Because you were talking earlier
[00:16:44] Like you were scared of admin tasks and stuff
[00:16:47] So right now
[00:16:47] What is your nemesis right now in your business?
[00:16:52] Like what was difficult you say?
[00:16:54] Oh, it's still difficult
[00:16:56] It depends on you
[00:16:57] Yeah
[00:16:58] Yeah, one of the difficulties was
[00:17:00] But it's really
[00:17:03] Attached to AI
[00:17:04] But AI is difficult
[00:17:07] Because you need high
[00:17:09] Powered machines
[00:17:10] Like I cannot run my models on my computer
[00:17:15] I need bigger servers
[00:17:17] Bigger GPUs
[00:17:19] And this is quite expensive
[00:17:21] So even like when you train models
[00:17:24] When you are in development phase
[00:17:27] To try some pieces of models together
[00:17:30] It always takes time
[00:17:31] And it kind of makes anxious
[00:17:35] Because you see like
[00:17:37] The cost of the machine is per second
[00:17:39] So you see the cost of the machine
[00:17:41] And you say
[00:17:42] Oh, this takes time
[00:17:43] And oh, it failed
[00:17:45] I have to try again
[00:17:46] And this is kind of a pressure way to
[00:17:48] In Casino
[00:17:48] You are playing with money each time
[00:17:50] Yes, so this is difficult
[00:17:53] Also, one thing that is difficult is to get some data
[00:17:58] Because to train some specific models
[00:18:01] I have to make partnership with some companies to give me the data
[00:18:06] So, I think that's kind of big issues I encountered
[00:18:12] Yeah, I remember like I did like you a bit
[00:18:16] The first IA project you did
[00:18:18] You know the funny one
[00:18:19] I did something a bit like that
[00:18:21] Making couple pictures for Christmas
[00:18:24] Like a kind of Christmas card with your partner
[00:18:27] So you put pictures separate of you
[00:18:29] And the IA creates the postcard for you
[00:18:33] And that was so long
[00:18:36] To each time you want to try
[00:18:38] It's like 30 minutes or 20 minutes
[00:18:40] And you're like, oh God
[00:18:41] And then you realize
[00:18:43] Oh, I fuck up
[00:18:44] Again
[00:18:46] So it took you three days
[00:18:48] While the front end was ready
[00:18:50] Everything was ready like in a day or two
[00:18:52] Because you can test like every seconds basically
[00:18:55] But with IA it's like so slow
[00:18:56] Like you do untest every minute
[00:18:59] Every 10, 20 minutes
[00:19:00] So you need to
[00:19:01] Yeah, the way of working is like very very slow in the IA field
[00:19:07] So, I'm really excited
[00:19:09] Yeah, it really takes time to test and also to train
[00:19:12] Like if you
[00:19:15] Yeah, you can train model, you can use model
[00:19:18] Using it takes time but also training is even
[00:19:22] Yeah, I realize also on this field
[00:19:25] For me was something very like annoying
[00:19:28] It's like there are no much information on the internet
[00:19:31] Like when you're doing like front end
[00:19:34] Like you know the technology exists for five years
[00:19:37] So it starts to be well documented
[00:19:38] All the problems as well are well documented
[00:19:41] And IA stuff I feel like
[00:19:43] Oh, I find a problem
[00:19:44] And then no one has this problem online
[00:19:46] So it's like okay, so what do we do?
[00:19:48] Stack Overflow doesn't know, IA doesn't know
[00:19:51] So you just like keep trying stupid things
[00:19:53] Until you realize like how to bypass the problem
[00:19:57] But it's crazy this field for me
[00:19:59] And it's evolved all the time
[00:20:00] Like I saw on Twitter like Danny Posma
[00:20:02] Was talking about that like
[00:20:05] You never sleep basically because things are evolving all the time
[00:20:08] I don't know for you if you have this because your field is maybe less moving
[00:20:12] Like because the it was a lot of problem in the human body and stuff like that
[00:20:17] So each time they have evolution they need to keep up
[00:20:19] But do you have this also this race of keeping up with the latest model and stuff?
[00:20:23] Yes, exactly the same
[00:20:26] I have to be aware of which models are more realistic and which one
[00:20:32] Yes, it's more accurate and it's always a game of working with some parameters to fit the use case
[00:20:43] Okay, and do you see a big change in the business when the model evolves?
[00:20:50] Like do you see like just changing the model for example is making like a bigger business like really fast or
[00:20:57] So much impact so fast impact?
[00:21:00] Yes, there is high impact by changing models
[00:21:04] It really depends on the use case but for instance
[00:21:07] I
[00:21:08] My current model for the exteriors. It's a bit of an unnatural
[00:21:15] It's kind of flu for the grass
[00:21:18] So yes, the green is really green
[00:21:22] Too green
[00:21:22] Yes, a bit too green
[00:21:24] And I really fine-tuned model to have a natural aspect and I'm really happy because it worked yesterday
[00:21:31] So now I have to put it in prediction
[00:21:34] Nice!
[00:21:34] Make some a bit more test but
[00:21:37] Yes, it's really the before and after is really
[00:21:42] Uncomparable
[00:21:43] Okay, okay
[00:21:44] So that's crazy
[00:21:46] Crazy work
[00:21:47] I am happy I'm not touching AI anymore
[00:21:50] I mean unless working with it like to help me code
[00:21:53] But to create projects with AI is like it requires such a dedication
[00:21:58] So I'm glad you did
[00:22:01] No, but you know I feel you because now I'm saying
[00:22:05] Okay, now I want to create business not on AI but a more easier one
[00:22:12] Yeah, yeah
[00:22:13] Not really easier, I mean easier technically because it's not
[00:22:16] Yeah, to reach an audience is not easier
[00:22:20] Yeah, I think for me it's not even like easier technically because like it can be hard technically
[00:22:26] But in other kind of business when you manage to find the path to the hard way to fix the thing
[00:22:33] Usually you don't need to change it every two weeks
[00:22:36] So, you know right now in my business I am trying to solve a big problem which is technically very very hard
[00:22:42] Is to do partial updates
[00:22:44] So you know Capgo is an update system for mobile apps
[00:22:48] And what I'm doing is just zipping the update sending the update
[00:22:52] And this is nice but when the app is like 500 megabytes
[00:22:56] This is bad for the user
[00:22:58] So what I'm trying to do is to find what's changing in the app
[00:23:01] In the update and just send that to the user
[00:23:04] And this whole process of like
[00:23:07] Sheree picking the files uploading the right files
[00:23:10] Like doing the checksum of every file
[00:23:12] Comparing the checksums in every place in the app
[00:23:15] It's like it's very complex
[00:23:18] And it took me like since last year we tried to work on it
[00:23:22] We managed to do it last year, but the code was so bad and so messy
[00:23:26] So we couldn't put it in production because of so many bugs
[00:23:28] And now we're doing it again and I expect like in September it will finally be out
[00:23:33] But this is like a long, long story
[00:23:35] But I know when it will be done, it will be done
[00:23:37] There are no new models of partial updates coming
[00:23:41] Unless I find a better way
[00:23:43] But normally it will be good
[00:23:46] And I can focus on marketing and other stuff
[00:23:48] So yeah, that's something now I'm looking like
[00:23:53] If I launch a new business I will try to find solutions like
[00:23:57] They are working long term
[00:23:59] Because AYA is like a lot about short term things
[00:24:03] Like you have to keep up with everything because it's recent
[00:24:06] So it makes it harder
[00:24:08] It makes it also very good money
[00:24:10] That's why like many projects success and a big success
[00:24:13] But the job is harder
[00:24:17] You have to be like better in every aspect to compete properly
[00:24:21] And yeah, huge respect for you doing that and making it work
[00:24:26] Thank you, but I think AI it's not
[00:24:29] It's a tech but it used to be like you market your SaaS because there is AI
[00:24:35] So you say, hey, I have AI
[00:24:37] And I even serve the train like it's called AI Crea
[00:24:41] Yeah
[00:24:42] But I think people in the end really don't care if it's AI or nothing else
[00:24:47] They just want something that answers their needs
[00:24:51] Yeah, yeah
[00:24:52] No, definitely I think AI will not be a marketing argument anymore
[00:24:58] Like not much in the future
[00:25:00] Because what the user wants to know is like it's realistic for example
[00:25:04] Or like they do a beautiful exterior
[00:25:08] And the grass looks like natural
[00:25:10] But like knowing this is done by AI or fucking human or whatever
[00:25:14] A painter, they don't care, they just want the result
[00:25:18] Yes
[00:25:19] So often it's the same with the Apple product, you know
[00:25:22] They don't sell like a CPU, they just sell like this is so powerful
[00:25:25] This is even 10 times powerful than your last Mac
[00:25:28] And that makes sense like for users like wow, okay amazing
[00:25:32] How we did it?
[00:25:33] It's because we reduced like the nanometers of the printing or whatever
[00:25:36] No one cares
[00:25:37] Like only the tech people look at it
[00:25:40] But Apple don't market that nowhere
[00:25:43] From almost nowhere
[00:25:44] Maybe now it's a bit different sometimes
[00:25:46] But yeah, that's the thing
[00:25:49] You have to be like focused into the user benefit
[00:25:56] Instead of the technically behind it
[00:26:00] And that often I think something like developers, indie makers
[00:26:06] Don't do well
[00:26:07] It's because they are so proud of the techniques behind
[00:26:09] You know, they will almost tell you which framework they use to do this
[00:26:13] This thing
[00:26:14] And you're like, yeah, man
[00:26:17] I don't care
[00:26:18] I want to pay for something
[00:26:20] Yeah, because indie makers are really focused
[00:26:22] Usually I take people at it
[00:26:24] Yeah, and that's why also
[00:26:26] If you look at the boilerplate kind of ecosystem
[00:26:30] You know, much ecosystem
[00:26:32] Much of them are selling like technical things
[00:26:35] You know, like Mark Liu for example
[00:26:37] Is selling like, okay, you're gonna ship fast
[00:26:39] And he's fucking like killing it
[00:26:42] Because that's what he sells
[00:26:43] He sells like people
[00:26:45] Like they have struggled to launch a project
[00:26:47] So he's selling them
[00:26:49] You're gonna do it fast
[00:26:50] And that is a huge benefit
[00:26:52] Behind, if it's Javascript, TypeScript, shitty code
[00:26:55] You don't care
[00:26:56] You just want to know
[00:26:58] Like you're gonna do it faster
[00:27:00] And most of people are like, yeah, but it's bad code behind
[00:27:03] It's like, yeah, you missed the purpose
[00:27:05] Like we don't care about like the code
[00:27:07] I mean, some people will care
[00:27:09] But the one who cares will probably not succeed anyway
[00:27:11] Because they have to care about the users
[00:27:13] Not their own needs
[00:27:15] And yeah, but that's very funny to see that
[00:27:18] I think for me the boilerplate thing is the most
[00:27:21] The place where you can see this the most
[00:27:23] Because like most of developers
[00:27:25] Concurrents of Mark are selling like features
[00:27:27] Technology, like it's in Vue.js
[00:27:30] Or it's in whatever
[00:27:33] It's like, yeah, cool
[00:27:34] Yeah, I build also a boilerplate
[00:27:37] But not for SaaS
[00:27:39] Yeah, I, but mine is not
[00:27:41] I'm not selling like feature or
[00:27:45] Yes, the take-off
[00:27:46] I think it's kind of important
[00:27:47] Because you won't sell a next-year boilerplate
[00:27:50] To someone that code in PHP
[00:27:52] Yeah, there are something I agree
[00:27:54] But no, I'm selling the boilerplate to
[00:27:56] Create directories website
[00:27:59] Because I needed one actually
[00:28:01] And I said, okay, this is kind of annoying
[00:28:03] To each time
[00:28:06] It's the same website for every directory
[00:28:09] You have listing posts and you can sponsor one
[00:28:14] And you can send some
[00:28:15] And you have some categories
[00:28:17] So each time is the same
[00:28:19] So I said, okay, we all have the same need
[00:28:21] I guess, so let's try to
[00:28:23] So I did it for myself at the beginning
[00:28:25] And then I said, okay, now I can try to sell it
[00:28:27] Because I saw it's people actually send boilerplate
[00:28:32] Why not me?
[00:28:33] Yeah, yeah, no, it's a good market
[00:28:36] Especially when you have like a niche or something
[00:28:38] You know you're competent in it
[00:28:39] And you can provide value to users
[00:28:41] It's definitely it
[00:28:43] What I don't believe in is when you try to sell things
[00:28:47] Because you believe the guy who is selling the most
[00:28:48] Is doing it wrong
[00:28:51] Just starting with this idea is already stupid
[00:28:54] Because he's selling, he's right
[00:28:56] He's right, he's right on something
[00:28:58] Maybe not on everything
[00:29:00] But users are thinking he's right
[00:29:03] Because that's not the first one
[00:29:04] Many boilerplate exist like before
[00:29:07] So, same for you
[00:29:09] Like if you sell, you're right
[00:29:11] So I hope you do
[00:29:13] Did you launched it already?
[00:29:15] Yes, I launched it in
[00:29:17] I think in June or May
[00:29:21] And but this is really different
[00:29:23] I mean it's kind of a side project
[00:29:25] Built it, sold it
[00:29:27] And now it's running
[00:29:31] It's one time payment
[00:29:33] And with this I experimented the
[00:29:37] AppSumo
[00:29:39] That's the one of AppSumo?
[00:29:41] That's the one, yes
[00:29:43] Oh nice!
[00:29:43] Yes, because AppSumo for
[00:29:46] I think for subscriptions is quite a nightmare
[00:29:48] Because you sell lifetime deal
[00:29:50] And you have to generate coupons
[00:29:52] So things like that
[00:29:53] It's really, really not easy
[00:29:55] So yes, I experimented with this
[00:30:00] That's interesting
[00:30:01] It's easy, it's a zip file
[00:30:02] So I can just plot the file to AppSumo
[00:30:04] And people pay and they receive it
[00:30:06] And get it, yeah
[00:30:07] I'm very surprised you did that
[00:30:09] Because like for me, AppSumo
[00:30:11] Market is more like marketers
[00:30:14] There are developers there
[00:30:16] Like you did good sales on it?
[00:30:18] I mean not good, I think I made a few sales
[00:30:22] But that actually was a big problem
[00:30:26] That some people were not developers
[00:30:30] And I'm really saying I'm selling boilerplate in Next.js
[00:30:35] With blah, blah, blah
[00:30:37] But also some...
[00:30:38] Yes, one thing since Starview
[00:30:40] How you can manage the boilerplate without coding
[00:30:44] Because I implemented some no-code admin dashboards
[00:30:49] But you have to be coder to install it
[00:30:52] And to modify the design
[00:30:54] But some people didn't know
[00:30:56] So they just buy because it's cheap
[00:30:57] And then say, ah, but what is this?
[00:31:01] I reserved a zip file
[00:31:03] What do I do?
[00:31:04] Yeah, this is the code
[00:31:05] Yes, exactly
[00:31:07] I'm not a developer, ask ChatGPT, okay?
[00:31:10] Yes, I even changed the description to say
[00:31:13] Warning, this is for developers
[00:31:15] Because I had like two or three people
[00:31:18] Totally means
[00:31:19] But once I had, yeah, some developers buy it
[00:31:24] And I had, I think, one of the best reviews I had
[00:31:27] I read in my mind that someone that said
[00:31:30] Good thing about it
[00:31:31] At first he said, it's not good
[00:31:35] And then he changed his mind
[00:31:36] Because he joined the Discord
[00:31:38] And we are here to help
[00:31:40] So he joined, we helped him with the code
[00:31:42] And to reach what he wanted to install
[00:31:46] And yeah, he changed his review
[00:31:48] With a very good review
[00:31:49] We didn't ask for it
[00:31:51] Really, because I think we built it
[00:31:54] But we don't really care if
[00:31:56] Yeah, it's so good
[00:31:57] We don't really spend time to market it
[00:32:00] And so he changed his review
[00:32:02] And at the end he said, buy whatever Pauline is building
[00:32:06] Because it's really awesome
[00:32:07] You can ask questions later
[00:32:09] Yeah, I saw this
[00:32:11] You tweeted this week
[00:32:13] Yeah, I think I will frame it to my bedroom
[00:32:19] Max ego
[00:32:20] Every morning
[00:32:21] Just kidding, just kidding
[00:32:25] Why not?
[00:32:25] Sometimes, you know, we need that
[00:32:27] We need like this nudge in our life
[00:32:29] To remember like we're doing also things good
[00:32:32] You know, on the bad days
[00:32:33] You will read it and you're like
[00:32:34] I am not doing so bad
[00:32:36] Yes, exactly
[00:32:37] Because we always see some success
[00:32:39] But there
[00:32:41] We have some big fail also
[00:32:43] And sometimes I'm really not in the mind
[00:32:46] I'm really not in the mood
[00:32:48] Sorry
[00:32:49] Yeah, yeah
[00:32:50] Okay, this is hard
[00:32:51] Will I ever make money with something?
[00:32:55] Will I, could I leave from my business?
[00:32:58] So yes, sometimes it's hard
[00:33:00] And it's good to see some positive messages
[00:33:04] Yeah, and I think we
[00:33:05] We have a tendency to easily forget the good
[00:33:08] And focus on the bad, you know
[00:33:10] Like you will talk like hours about how much you're struggling
[00:33:14] And how much you're bad at doing marketing, admin or whatever
[00:33:17] But your fucking success
[00:33:18] You will talking maybe once, two, three
[00:33:20] And then forget, you know
[00:33:23] Because we, I think we have this kind of thing
[00:33:26] Where we believe like talking about our success is bragging at one point
[00:33:29] So you have to limit yourself
[00:33:31] In fact, I believe this is also very good for ourselves, you know
[00:33:34] To not like get insane just thinking about the bad things
[00:33:38] For hours, you know
[00:33:39] Like this winter for me, I was like that
[00:33:41] I was like in struggle, everything was like a mess
[00:33:44] Nothing was working and it was so hard
[00:33:47] While I have many things, I have good success
[00:33:49] And still, you know, I have a SaaS making money
[00:33:51] And stuff like that, which is like very hard already
[00:33:54] And I was just like in my mind about like the bad, the bad stuff, you know
[00:33:58] Like I'm struggling with money, I'm struggling like to do things
[00:34:01] I don't have clients right now, this isn't safe, blah, blah, blah
[00:34:04] It's just in your mind and at one point you get out of that
[00:34:07] Everything is better again, everything is in the mind
[00:34:12] Yes, yes, really we have to focus also on really think about
[00:34:17] But we do some things that are positive and we have to really remind ourselves that
[00:34:23] We are playing the hard game
[00:34:25] By having a job and doing your job every day
[00:34:29] It's easy, you have the pay at the end of the month
[00:34:31] But we don't, we don't know if we will be paid
[00:34:35] So this is really stressful and we have to be aware
[00:34:39] That it's not an easy path
[00:34:42] Oh yeah, and in so many aspects, it's like impossible even to picture it before you start
[00:34:48] You know, you have like, okay, you have to build a product
[00:34:51] That's a difficulty because even if you're good at your job
[00:34:54] Maybe as a software engineer, you know to do one job
[00:34:57] Now you need to do the whole job
[00:34:59] So you have to be like full stack more than you think or imagine
[00:35:03] Because you're managing everything
[00:35:04] You're managing servers, you're managing the code
[00:35:06] You're managing like the task
[00:35:07] You're managing all the other tasks
[00:35:10] So you're doing fucking every job
[00:35:12] But you have also to manage the admin
[00:35:14] You have to be sure like you're not doing shit
[00:35:16] You're legally, your business is illegal
[00:35:18] Illegal where you sell
[00:35:19] And trust me, this is a mess
[00:35:21] Like right now I'm not doing it correctly
[00:35:23] Because when you sell everywhere in the world
[00:35:26] You have to declare tax everywhere in the world
[00:35:28] And this is a mess to do that
[00:35:29] I tried to create like
[00:35:32] This month I was like off the threshold of UK
[00:35:35] And I tried to create a UK tax declaration thing
[00:35:41] I still didn't do it
[00:35:43] I was stuck in the form
[00:35:46] Like I didn't understand what I had to do
[00:35:48] And what they were asking
[00:35:49] And I asked like chat GPTO stuff
[00:35:51] And the answer was kind of weird
[00:35:53] And I was like
[00:35:55] What the fuck
[00:35:57] Just tell me like give me a tax number
[00:35:59] I tell you how much and we pay and that's it
[00:36:01] No, you have to have very broad question
[00:36:05] No
[00:36:06] But what you said is really
[00:36:09] Yeah, sorry I interrupted you
[00:36:11] No, no, no, no, go, go, go
[00:36:13] It's really important because I think
[00:36:15] On a lot of people's mind
[00:36:18] And I think it's developers
[00:36:20] And maybe a bit of marketing to sell
[00:36:23] But around this
[00:36:25] You have indeed
[00:36:26] You have to take care of the administrative
[00:36:28] Like today most of my morning was
[00:36:32] I wrote a contract for a company
[00:36:35] I had to put some invoices to my bank
[00:36:38] And yeah, this is something that are really
[00:36:43] Annoying
[00:36:44] Annoying
[00:36:45] But we have to do it because there is nothing
[00:36:48] No one will do for us
[00:36:51] Yeah, that's not like when you're an employee
[00:36:53] Some task you can do
[00:36:54] No, no, I give it to my n plus one
[00:36:57] Yeah, but here you are the n plus one
[00:37:01] So it's just you with you
[00:37:03] If you don't do it, that's your problem
[00:37:04] And if you forget that's still your problem
[00:37:06] No one is going to tell you
[00:37:08] You know, if you don't do like
[00:37:10] Things like legal requirement of your business
[00:37:12] And you forgot no one will come after you
[00:37:15] Until they came for a fine or something bad
[00:37:19] Like just as an example
[00:37:21] We were talking about the tax thing
[00:37:23] And this winter I was struggling so much mentally
[00:37:26] And stuff like that
[00:37:28] And I had to pay tax
[00:37:29] And I was like, I cannot look at me and stuff
[00:37:32] Because I'm already like so much underwear
[00:37:35] I could, I cannot look
[00:37:36] And in Estonia they are very very strict about tax
[00:37:41] If you don't pay tax on time
[00:37:43] They charge you like a fee every day
[00:37:47] Who grow if you don't pay
[00:37:49] So you have to be very careful about it
[00:37:51] Yeah, and I totally forgot
[00:37:53] And for me like I pay, you know
[00:37:55] It's just like a non-eventment paying tax
[00:37:58] And this month, like this week
[00:38:01] I received an email from my accountant
[00:38:04] They say, okay, because last year you forgot to pay tax for each day
[00:38:08] So now you have to pay 100 euros
[00:38:10] And if you don't, they will get it directly in your account
[00:38:13] I was like, what is, what?
[00:38:15] And I couldn't even understand what they were saying
[00:38:18] So I had to ask them like to understand
[00:38:19] And they explained me later
[00:38:21] Because last year you remember
[00:38:23] We asked you to pay tax three times
[00:38:26] And even with these three emails
[00:38:27] I didn't ever answer, I never look at it
[00:38:29] And then I have to pay like more tax because of that
[00:38:32] So it's not a lot, it's 100 euros
[00:38:34] But still, you have so many kinds of things like that
[00:38:37] In making a business
[00:38:38] Who's making like too complex
[00:38:41] Like, or complex
[00:38:43] Another point like people don't know
[00:38:45] Is when you create
[00:38:47] When you create a business
[00:38:48] You have a brand around this business
[00:38:50] For example, Idea Crea
[00:38:52] And this brand has to be protected
[00:38:54] Because if you don't protect it at one point
[00:38:57] Someone can protect it himself
[00:39:00] And then you cannot use your own name anymore
[00:39:03] And I'm like, fuck
[00:39:04] So I did that for Capgo
[00:39:06] Like recently because I saw in US
[00:39:08] Someone has the same name
[00:39:09] But it's capgo.ia
[00:39:11] Oh, okay
[00:39:12] So I had to trademark like two weeks ago
[00:39:15] I trademarked Capgo in US
[00:39:17] It cost me like 500 euros
[00:39:19] To do that, to learn about that
[00:39:21] To understand how to do that
[00:39:22] And then after I would have to go
[00:39:24] To contact the company and tell them
[00:39:26] Hey man, I have the trademark
[00:39:27] So can you fuck up?
[00:39:30] Yes, this is the annoying thing
[00:39:33] Yeah, yeah, yeah
[00:39:34] There are so many things like that
[00:39:37] And you don't want to deal with that
[00:39:38] But you have to
[00:39:39] Because if you don't
[00:39:40] Then at one point
[00:39:41] Someone is going to kill your business
[00:39:42] And it's just like that
[00:39:43] I think at one point
[00:39:44] You're just trying to don't die
[00:39:46] You know, you're not trying to create
[00:39:48] Your business
[00:39:49] You're just trying to don't die
[00:39:51] In so many aspects
[00:39:52] Okay, just a juristic aspect
[00:39:55] Exactly
[00:39:56] And you always have to think
[00:39:58] Like because you said
[00:39:59] You follow the trademark
[00:40:01] It's totally useless at the beginning
[00:40:03] Because you don't know if it works
[00:40:05] And at which point
[00:40:06] Yeah, don't do it before starting please
[00:40:08] Yes, I mean
[00:40:10] You can register when you make good money
[00:40:14] Because before this
[00:40:15] Otherwise you just change your name
[00:40:18] It's...
[00:40:18] But yeah, it's annoying
[00:40:20] But if you, for example
[00:40:21] Like at the beginning
[00:40:23] Your name is not a problem
[00:40:24] Because you're no one
[00:40:26] You're no one
[00:40:27] Even if you believe you are
[00:40:28] The smartest in the world
[00:40:29] You're no one
[00:40:29] And you don't do shit
[00:40:32] And we have to agree on that
[00:40:33] Everyone
[00:40:33] Like when we start with no one
[00:40:35] Even a new business
[00:40:36] When you have already a running business
[00:40:38] And that's okay
[00:40:39] And that takes time
[00:40:40] To create a brand
[00:40:41] To create a presence
[00:40:41] To create SEO
[00:40:42] To exist for users
[00:40:44] Like my brand
[00:40:45] Took like two years
[00:40:47] To exist like Capco
[00:40:48] Yes
[00:40:49] And now this brand exists
[00:40:50] And this is one of my assets
[00:40:52] Of my company
[00:40:53] And this asset has to be protected
[00:40:55] Otherwise someone can
[00:40:56] Install Kaboom name
[00:40:58] Do a website on it
[00:40:59] And install my whole SEO
[00:41:00] And if you trademark it
[00:41:01] Before me
[00:41:02] I'm fucked
[00:41:03] And that's bad
[00:41:04] But you have to care about that
[00:41:06] When you have already created a brand
[00:41:08] And an asset to protect
[00:41:09] You don't protect assets
[00:41:10] Who doesn't exist yet
[00:41:12] Yeah, that's this kind of thing
[00:41:13] Like you hate
[00:41:15] As entrepreneurs
[00:41:16] But you have to do it
[00:41:18] And you are the only person
[00:41:19] Who can do it
[00:41:20] So I'm not coding
[00:41:22] When I'm doing that
[00:41:23] I'm not doing marketing
[00:41:24] I'm just doing admin stuff
[00:41:26] And learning about
[00:41:28] For example
[00:41:29] In US
[00:41:30] You cannot trademark yourself
[00:41:31] In Europe
[00:41:32] You can trademark yourself
[00:41:33] So I created the trademark
[00:41:35] Like a year ago already
[00:41:36] And it's super easy
[00:41:37] And thanks to Europe
[00:41:38] I don't know why
[00:41:39] But we have like
[00:41:41] You can ask for a coupon
[00:41:42] A discount
[00:41:44] And you get refund
[00:41:45] Like 70% of the trademark
[00:41:46] As a startup
[00:41:48] Super nice
[00:41:49] Oh okay
[00:41:49] Okay
[00:41:49] If you don't know
[00:41:50] You have to fill the form
[00:41:51] In Europe
[00:41:52] Yeah, in Europe
[00:41:52] For the whole Europe
[00:41:53] Okay
[00:41:53] And also
[00:41:55] They offer you to refund
[00:41:57] Partially
[00:41:58] Of US
[00:41:59] Or anywhere in the world
[00:42:00] As a startup
[00:42:01] But I think it's like
[00:42:03] 50% or 30%
[00:42:05] But you have a timeframe
[00:42:06] To do it
[00:42:07] So I think I missed the timeframe
[00:42:08] I will not be able to be refund
[00:42:10] On the US one
[00:42:10] But in US
[00:42:12] I went to the
[00:42:14] So if you search online
[00:42:15] To trademark
[00:42:16] There are so many websites
[00:42:17] And if you look at
[00:42:19] The rating of the website
[00:42:20] Everyone says it's a scam
[00:42:22] So I was like
[00:42:23] Oh, okay
[00:42:24] If
[00:42:25] Do US as like
[00:42:26] Europe
[00:42:27] An official
[00:42:30] Website for trademark
[00:42:31] And of course they have
[00:42:32] So I start
[00:42:33] I register
[00:42:33] I spend like
[00:42:34] I think
[00:42:35] Two or three hours doing that
[00:42:36] Because first to register
[00:42:38] You need to create
[00:42:39] An identity
[00:42:39] In US
[00:42:40] With a system
[00:42:42] Where you need to call someone
[00:42:43] Validate your identity
[00:42:44] So it takes a long time
[00:42:46] They ask you many things
[00:42:47] In the trademark website
[00:42:48] I manage to have
[00:42:49] An identity
[00:42:50] Valid in US
[00:42:51] Blah blah blah
[00:42:52] Until I reach the point
[00:42:53] And they say
[00:42:53] Okay, what do you want to trademark?
[00:42:55] For which company?
[00:42:56] And say
[00:42:56] Okay, it's company
[00:42:57] Foreign company
[00:42:58] They say okay
[00:42:59] Are you in US?
[00:43:01] I'm like
[00:43:01] No
[00:43:02] And they say okay
[00:43:03] Now you need a lawyer
[00:43:04] From US
[00:43:06] Wow
[00:43:07] And you cannot register yourself
[00:43:09] I was like
[00:43:10] No fucking way
[00:43:11] Yeah
[00:43:12] So no one tell you this
[00:43:14] And this is the complexity
[00:43:15] Like you
[00:43:16] Yeah, yeah
[00:43:17] And I spend half a day
[00:43:18] You learn when you earn it
[00:43:19] We learn the hard way
[00:43:21] Yeah
[00:43:22] So then I had to find a website
[00:43:24] Which is not a scam
[00:43:26] To doing like
[00:43:27] The
[00:43:28] The trademark for me
[00:43:29] And I find one
[00:43:30] But some people were still saying
[00:43:33] It's a scam
[00:43:33] But most of them not
[00:43:34] So I was like
[00:43:35] Okay, maybe it's trustable
[00:43:36] And I got
[00:43:38] I got
[00:43:38] Yesterday
[00:43:39] I think
[00:43:40] The paper from
[00:43:41] Official from US
[00:43:42] Like I have created
[00:43:43] Not the trademark
[00:43:44] But I have created the request
[00:43:46] Because before you do
[00:43:48] There's also something
[00:43:49] I learned doing that
[00:43:50] Is like
[00:43:50] Trademark is not so easy
[00:43:51] It takes like six months
[00:43:52] Or eight months
[00:43:53] Because first you need the request
[00:43:55] And then
[00:43:55] People have
[00:43:56] The way to claim
[00:43:58] No, I have also this trademark
[00:44:00] Or I want also this trademark
[00:44:02] And so they are a whole process of like
[00:44:04] They declare first you want the trademark
[00:44:07] And then everyone can complain
[00:44:09] Or can say no
[00:44:10] I have it already
[00:44:10] Or whatever
[00:44:12] So it takes a long time
[00:44:13] So now I have this in US
[00:44:14] Like publicly
[00:44:16] Like I want this trademark
[00:44:17] And it will take like
[00:44:18] A piece of time
[00:44:20] To like validate it
[00:44:22] And like have other people complain
[00:44:24] Or brand close to
[00:44:26] For example in Capgo
[00:44:28] I have another company
[00:44:30] So the trademark
[00:44:32] Authority told me like
[00:44:33] They are Capco
[00:44:34] Which is a big
[00:44:35] A big company
[00:44:38] Worldwide
[00:44:38] And the name is very close
[00:44:40] So they could fill a form
[00:44:41] To say no
[00:44:42] My brand is too close to them
[00:44:44] So I don't have the right
[00:44:45] To do it
[00:44:46] I'm like oh no
[00:44:47] Come on please not
[00:44:48] And then I can appeal this
[00:44:50] For 2,000 euros
[00:44:51] I'm like oh my god
[00:44:54] Why is not so simple
[00:44:56] You know like the whole process
[00:44:57] Is like terrible
[00:44:58] So yeah
[00:45:00] So many things in the journey
[00:45:02] On our journey
[00:45:03] Like we don't talk
[00:45:04] And this is
[00:45:05] Oh yes
[00:45:05] But this will discourage people
[00:45:08] No
[00:45:08] But no this is something
[00:45:10] You have to be aware
[00:45:12] But it's not always easy
[00:45:15] But I think there's nothing you cannot
[00:45:19] You won't be blocked
[00:45:21] I mean I don't know how to say
[00:45:22] Like surmont
[00:45:23] If you know the English word
[00:45:25] You can overcome
[00:45:26] You can overcome
[00:45:28] You can overcome
[00:45:28] Yeah nothing
[00:45:28] Yeah
[00:45:29] Yeah everything
[00:45:31] Like
[00:45:32] Yeah
[00:45:33] And you when you create a company
[00:45:35] You
[00:45:35] You go into some community
[00:45:38] You join some communities
[00:45:40] Like we are on one
[00:45:42] Really
[00:45:43] Really small community
[00:45:45] And this is I think really
[00:45:46] Good for our confidence
[00:45:48] Like to have
[00:45:49] Some people who
[00:45:51] Who go through the same stage as you
[00:45:54] And you can just ask your question
[00:45:57] There's probably someone who you
[00:45:59] You
[00:46:00] Who knows the answer
[00:46:02] Yeah
[00:46:04] No definitely you can
[00:46:05] That's the good part of like
[00:46:07] Indie making
[00:46:07] And like what we have on Twitter
[00:46:09] And everywhere
[00:46:10] Like in different Discord
[00:46:11] Is like on Telegram for us
[00:46:14] Yeah I realize
[00:46:15] We have
[00:46:15] I have so many
[00:46:16] That you
[00:46:17] You can have help
[00:46:18] And you're not alone
[00:46:19] And I think one
[00:46:21] For me like doing the podcast
[00:46:22] Is also my way to not be alone
[00:46:24] And this is like
[00:46:25] I can share with you
[00:46:26] And anyone like
[00:46:27] Like what we struggle
[00:46:29] And ask questions about that
[00:46:30] And that's the beauty of it
[00:46:32] But yeah definitely
[00:46:34] One sentence
[00:46:35] I like to repeat myself
[00:46:36] Is if it was so easy
[00:46:38] Everyone will do it
[00:46:41] And this is not the case
[00:46:43] Like there are very few entrepreneurs
[00:46:44] When you start to be an entrepreneur
[00:46:46] When you look around you
[00:46:47] Most of people are not like you anymore
[00:46:49] Like it's
[00:46:50] For me I don't know for you
[00:46:51] Maybe in Paris is a bit better
[00:46:53] But here I find like two, three, four people
[00:46:57] I can resonate with
[00:46:59] And they are entrepreneurs
[00:47:00] And not good
[00:47:01] And not all are good
[00:47:02] You know like doing good
[00:47:04] I mean they are not like successful
[00:47:06] They are trying or struggling
[00:47:08] But on the few I find
[00:47:10] They are not so much like very, very huge
[00:47:12] Like I know one which is huge
[00:47:14] Because it started 20 years ago
[00:47:16] Here where I live in Madeira
[00:47:18] But otherwise the others are like
[00:47:21] Kind of same level as me
[00:47:22] Not really like big success or successful
[00:47:24] Yes totally
[00:47:26] Because you can compare with someone
[00:47:28] Who is doing multi-million dollar
[00:47:33] If it's not the same level
[00:47:34] Yeah yeah definitely
[00:47:36] When I talk with this guy
[00:47:38] He has a totally different problem
[00:47:40] Like basically one sentence
[00:47:42] He told me
[00:47:43] It would make me laugh a lot
[00:47:44] He said why are you making something like 8,000?
[00:47:46] Like why are you doing that?
[00:47:48] Like come to work with me
[00:47:49] I have business dying
[00:47:50] We make like millions
[00:47:51] And I don't know how to save them
[00:47:52] So help me saving them
[00:47:53] And it's way better
[00:47:54] I'm like wow
[00:47:55] So different problem
[00:47:57] Like your main problem
[00:47:58] Is to not lose money
[00:47:59] Because business are dying
[00:48:00] Because you don't know
[00:48:01] Your people left in the company
[00:48:03] Or stuff like that
[00:48:04] So you don't have the competencies
[00:48:05] To keep them anymore
[00:48:06] Like wow
[00:48:07] You're just like fighting
[00:48:08] More you grow
[00:48:09] And more you fight back about dying
[00:48:11] It's just what you're doing
[00:48:13] That's why big companies struggle
[00:48:14] To innovate and stuff like that
[00:48:16] Because there's so many things
[00:48:17] That can kill you
[00:48:18] Yes
[00:48:20] I believe also that's why
[00:48:22] Personally I want to stay like indie maker
[00:48:24] And not like make
[00:48:25] Million dollar company
[00:48:27] Because I believe
[00:48:28] Million dollar company came with
[00:48:30] Million problems
[00:48:30] And I want to limit
[00:48:32] Limit my number of problems
[00:48:33] To a certain level
[00:48:36] That's probably the case
[00:48:38] I can tell
[00:48:39] I never experienced this
[00:48:41] Yeah
[00:48:42] But do you
[00:48:43] Do you
[00:48:44] Do you have this way
[00:48:44] If you want to stay indie maker
[00:48:46] Or you want to create something huge
[00:48:48] What's your
[00:48:49] What do you aim for
[00:48:50] With Idea Crea
[00:48:53] I like the idea of
[00:48:54] Indie hacking
[00:48:55] But I mean
[00:48:57] If
[00:48:58] If I have like
[00:48:59] A lot of clients
[00:49:00] And for AI Crea
[00:49:02] That they want some specific
[00:49:03] Extra
[00:49:03] Of course I will have to
[00:49:05] Grow the team
[00:49:07] Like for the moment
[00:49:08] We are far
[00:49:09] But
[00:49:10] So
[00:49:12] I don't know
[00:49:14] I don't know the vision
[00:49:15] Like what does it say
[00:49:17] Like to be
[00:49:17] To stay indie hacker
[00:49:19] Or to
[00:49:19] You know
[00:49:21] Probably that
[00:49:22] If I grow it
[00:49:24] More so maybe there will be
[00:49:26] A team working on AI Crea
[00:49:27] But I won't
[00:49:29] I probably
[00:49:30] Won't stop to
[00:49:32] Create some projects
[00:49:33] On the side
[00:49:34] Because I like it
[00:49:35] Yeah for me
[00:49:36] For me it's the same
[00:49:37] I really like to create
[00:49:38] And I
[00:49:39] I think
[00:49:40] I've said that
[00:49:41] Like in the past
[00:49:42] But my favorite
[00:49:44] Journey
[00:49:44] Is the 0 to 1
[00:49:46] You know
[00:49:46] When you have nothing
[00:49:47] And it starts to exist
[00:49:49] That's
[00:49:50] That's so cool to do that
[00:49:51] The path from 1 to 100
[00:49:55] I'm learning to
[00:49:56] Appreciate it
[00:49:57] Right now
[00:49:58] Because CapGo
[00:49:59] Starts
[00:49:59] Like working now
[00:50:01] But this is so
[00:50:03] Different and less funny
[00:50:04] In a way you know
[00:50:05] Like now I'm like
[00:50:06] Okay how can I optimize
[00:50:08] My email opening
[00:50:10] Like okay
[00:50:11] How I can
[00:50:13] Like have less support
[00:50:14] You know it's just like
[00:50:16] Optimization of things
[00:50:17] And I see
[00:50:18] I have
[00:50:19] One guy
[00:50:20] Working with me
[00:50:21] My intern
[00:50:22] And he's like
[00:50:23] Really a guy from 0 to 1 as well
[00:50:25] Because of course
[00:50:27] I attract the same people as me
[00:50:28] And when I ask him like
[00:50:30] Hey can we optimize
[00:50:31] This kind of thing
[00:50:32] He's like
[00:50:32] Not interesting
[00:50:33] He's like
[00:50:34] I don't like that
[00:50:35] Yes
[00:50:36] Like can I create something new
[00:50:37] Yes
[00:50:38] It's so much funnier
[00:50:39] To create new
[00:50:40] And like create new things
[00:50:42] But more you grow in the business
[00:50:44] Less newness you will have
[00:50:46] And more it's like
[00:50:47] Making things work smoother
[00:50:49] Or keep them not dying
[00:50:52] It's like more legacy you have
[00:50:54] So you will keep creating projects
[00:50:56] And what's your
[00:50:57] What is the next project you're launching
[00:50:59] Or you're thinking to work on
[00:51:02] I don't know yet
[00:51:04] I mean
[00:51:05] I do have some ideas
[00:51:07] But I didn't really
[00:51:09] Start it to work on
[00:51:11] But I'm thinking on a
[00:51:14] On a product for
[00:51:15] People who run business
[00:51:17] Oh yes
[00:51:18] So yeah
[00:51:21] No more like an
[00:51:22] Affiliation
[00:51:23] With us
[00:51:24] But
[00:51:25] There is no
[00:51:27] I didn't really find
[00:51:28] Some good
[00:51:29] SaaS
[00:51:30] For affiliation
[00:51:31] For people who just started
[00:51:33] Because you have to pay
[00:51:35] Each time
[00:51:35] And I would like something more affordable
[00:51:37] That you
[00:51:38] You pay on me
[00:51:39] If you earn money
[00:51:41] So that's something
[00:51:42] I would like to do
[00:51:43] I think I found some
[00:51:44] But they are not really
[00:51:46] Like working well
[00:51:47] For example
[00:51:48] I have a rough Leo
[00:51:49] I think
[00:51:50] On my
[00:51:50] Yes but it's
[00:51:51] It's not anymore
[00:51:53] It doesn't exist anymore
[00:51:54] Really?
[00:51:55] Finally?
[00:51:56] Or you just say that
[00:51:57] Because you can't answer
[00:51:59] I mean
[00:52:00] I think it doesn't exist anymore
[00:52:02] Because I tried
[00:52:03] Like to contact
[00:52:04] And some people say it's dying
[00:52:06] So I don't know
[00:52:07] Yeah it's
[00:52:09] It's kind of
[00:52:09] Yeah I have it
[00:52:11] And
[00:52:12] And
[00:52:13] The support is unreachable
[00:52:15] The guy is not taking care of it
[00:52:16] Definitely
[00:52:18] But it still exists
[00:52:19] And it still can work
[00:52:21] If you manage to not have bugs like me
[00:52:24] But it should work
[00:52:26] And yeah
[00:52:27] This
[00:52:28] I agree
[00:52:29] This is like
[00:52:31] I hate that
[00:52:32] Like when people don't
[00:52:33] Take care of the things they sell
[00:52:35] Or just close it
[00:52:36] It would be better
[00:52:37] But letting die
[00:52:38] It's like
[00:52:40] So weird
[00:52:40] Yeah
[00:52:40] So just give in to someone else
[00:52:43] Or
[00:52:43] Like not giving
[00:52:44] But selling or whatever
[00:52:45] But yeah
[00:52:46] And it was
[00:52:47] I think it was open source at one point
[00:52:49] And they stopped to be open source
[00:52:52] The story of this software is like a bit weird
[00:52:54] Yeah I know it was
[00:52:56] Definitely
[00:52:56] Do an affiliate
[00:52:58] Do an affiliate thing better
[00:52:59] Please
[00:53:00] And there are something you can combine
[00:53:02] It's like do affiliation
[00:53:04] And also
[00:53:05] The
[00:53:06] Public rating
[00:53:07] You know
[00:53:08] This like a trust pilot for IndieMaker
[00:53:10] Would be like
[00:53:11] For me
[00:53:12] Super good
[00:53:13] Because like trust pilot
[00:53:14] And other kind of things
[00:53:15] Like G2
[00:53:16] And I don't know
[00:53:17] This is not really
[00:53:19] Look
[00:53:20] I don't understand the second one you said
[00:53:23] The
[00:53:23] For
[00:53:23] For
[00:53:24] IndieMakers
[00:53:25] Yeah yeah yeah
[00:53:26] The review system
[00:53:27] Okay
[00:53:29] But way better made
[00:53:30] You know right now
[00:53:32] Making a review system
[00:53:34] Is like
[00:53:35] You can send
[00:53:37] Your users to trust pilot
[00:53:39] To go
[00:53:39] To register themselves
[00:53:40] But you cannot for example
[00:53:42] Put in your project
[00:53:43] Directly like a mobile app
[00:53:45] You know
[00:53:45] Like rate us now
[00:53:46] And you click
[00:53:47] And the guy is auto registered
[00:53:48] To the website
[00:53:49] If he
[00:53:50] It isn't
[00:53:50] Or he clicks on the link
[00:53:51] To validate or whatever
[00:53:52] But something easy
[00:53:54] In your software to rate
[00:53:55] Will be like perfect for me
[00:53:56] And then it publishes on the website
[00:53:58] And they verify the email themselves
[00:54:00] Or whatever
[00:54:02] But yeah
[00:54:03] Right now
[00:54:04] The
[00:54:04] All this business of rating
[00:54:06] Are very old school
[00:54:07] And the website is like
[00:54:08] Discussing
[00:54:10] And yeah
[00:54:11] Definitely
[00:54:12] Something better could be done
[00:54:13] And cheaper
[00:54:14] Because when you start to look at the price of trust pilot
[00:54:16] You're like what?
[00:54:18] It's insane
[00:54:19] Yeah so I
[00:54:20] I didn't really have this in mind
[00:54:22] So
[00:54:23] I have a lot of ideas
[00:54:24] But review is not one
[00:54:26] I
[00:54:27] I mean I could think about it
[00:54:28] But I don't think it's in my
[00:54:30] I am
[00:54:31] I am pushing into everyone
[00:54:32] Because
[00:54:33] Yeah
[00:54:34] But I think
[00:54:35] Review system
[00:54:36] Is not something I
[00:54:38] I enjoy
[00:54:39] As a
[00:54:40] As a user
[00:54:41] Or as
[00:54:42] Yeah I don't know
[00:54:43] So I don't know
[00:54:44] That's why I'm not doing it myself
[00:54:46] So I don't think I want to
[00:54:46] Build
[00:54:47] Yes that's why
[00:54:50] I'm giving the baby to everyone who wants it
[00:54:54] Please
[00:54:54] If you listen to the podcast
[00:54:56] And you want to do it
[00:54:57] Pauline doesn't want
[00:54:58] Go for it
[00:55:00] Go for it
[00:55:01] And why
[00:55:01] Why then
[00:55:02] Affiliate is something you resonate with
[00:55:04] Why?
[00:55:05] Because this is something that you need on every SaaS
[00:55:08] I mean
[00:55:09] This is part of my strategy to have an affiliation program this time
[00:55:13] But each time if you have to pay a different SaaS
[00:55:20] Like you don't even know if your business will make money
[00:55:23] And you certainly need an affiliation to make money
[00:55:27] So
[00:55:28] Yeah I think
[00:55:29] It's really something that
[00:55:31] Is
[00:55:31] It's a cost
[00:55:32] And when you start
[00:55:33] You don't want cost everywhere
[00:55:35] When you make money
[00:55:36] It's okay
[00:55:37] You can
[00:55:37] You pay for software that brings money
[00:55:40] But when you don't have
[00:55:42] It's difficult
[00:55:43] And at the beginning
[00:55:44] You have to pay a lot of software
[00:55:45] So
[00:55:46] This is one I would like
[00:55:47] Not to pay
[00:55:48] Not because I build it
[00:55:49] But
[00:55:50] Also in the mindset
[00:55:51] I would like it to be
[00:55:52] To be free
[00:55:53] Until you make money
[00:55:55] Yeah I agree
[00:55:55] There are also something like
[00:55:57] I don't like with affiliate
[00:55:59] It's like
[00:55:59] Kind of
[00:56:00] There is a whole complexity to install that in your own software
[00:56:04] Because
[00:56:04] You have to have it since the first page
[00:56:07] So probably your landing page
[00:56:09] And then it has to be in your SaaS as well
[00:56:12] And that's
[00:56:13] That's like
[00:56:14] Factor for privacy
[00:56:16] There's so many matters
[00:56:17] Like because we're in Europe
[00:56:18] So
[00:56:19] This is definitely complex
[00:56:21] Like
[00:56:22] I would like something simpler
[00:56:24] Like
[00:56:24] You know in
[00:56:25] In Stripe
[00:56:26] They allow coupons
[00:56:27] So like
[00:56:29] If you do an affiliate system
[00:56:30] Or create like
[00:56:31] Automatic coupons in Stripe
[00:56:32] And then you just check the coupon check
[00:56:35] Like you do one coupon by user
[00:56:36] And
[00:56:37] And then you know
[00:56:38] Oh if this coupon got used
[00:56:40] It's because the affiliation work for one user
[00:56:43] It will be super simple
[00:56:44] You don't need to install this shit everywhere
[00:56:46] Just the guy
[00:56:47] They put their coupon as they want
[00:56:49] And
[00:56:50] If
[00:56:50] If they got someone
[00:56:53] Then give them a part of it
[00:56:54] Super easily
[00:56:56] Maybe you can do it in a week
[00:56:58] This
[00:56:58] You should do super simple coupon affiliation system
[00:57:02] On Stripe
[00:57:02] Yeah it could be
[00:57:04] I don't think
[00:57:05] I
[00:57:05] I don't really enjoy the coupon website
[00:57:08] Like for instance
[00:57:09] I know
[00:57:10] Because I saw it
[00:57:12] You know
[00:57:13] Sometimes I check my SEO
[00:57:14] And I saw the backlink
[00:57:16] And I saw that one website
[00:57:18] That was coupon something
[00:57:19] Offered
[00:57:21] Free
[00:57:23] Promotion
[00:57:24] Coupon
[00:57:24] For AIQ
[00:57:25] But this is bullshit
[00:57:28] I mean
[00:57:29] No way
[00:57:29] I don't have a partnership with them
[00:57:31] It's a fake promo code
[00:57:34] So people try
[00:57:35] And the try
[00:57:37] And the AIQ
[00:57:37] Doesn't work
[00:57:39] So
[00:57:39] Some people
[00:57:40] Just
[00:57:41] Deal website
[00:57:43] Like I said
[00:57:44] There is some
[00:57:45] A lot of coupons
[00:57:46] Etc
[00:57:46] I think
[00:57:47] I think
[00:57:47] It's a bet
[00:57:48] That they are trying to see a lot of offers
[00:57:50] And then probably
[00:57:51] That they reach out to every business
[00:57:53] To
[00:57:54] Deal
[00:57:54] To make some deal with them
[00:57:56] But
[00:57:57] No I don't have any of this
[00:57:58] And I was really surprised when I saw it
[00:58:01] I said
[00:58:01] Wow come on
[00:58:03] So
[00:58:04] Yeah yeah yeah
[00:58:05] That's bad
[00:58:06] That's bad
[00:58:06] Yeah
[00:58:07] That's bad
[00:58:08] But what I was saying is not to create like really
[00:58:10] Coupon in a way like
[00:58:11] To
[00:58:12] For this website
[00:58:13] It was more like
[00:58:14] Hacking the coupon system of Stripe
[00:58:16] To do affiliation
[00:58:17] To manage
[00:58:18] To do affiliation
[00:58:20] Then
[00:58:21] It gets easier to
[00:58:22] To build it
[00:58:23] And to
[00:58:24] To manage it
[00:58:26] Instead of asking the person to install on every step something
[00:58:29] He can just like
[00:58:30] Yeah
[00:58:31] Just with the coupon you generate for him
[00:58:34] But
[00:58:34] Yeah you're right
[00:58:35] Maybe then your coupon will be
[00:58:38] Will be
[00:58:38] Will happen in this kind of shitty website
[00:58:40] And that's you don't want
[00:58:42] I didn't know that exists still
[00:58:44] I wish this kind of business
[00:58:45] You know
[00:58:46] I don't know if you have that but
[00:58:48] There are some businesses I hate the way they execute or do things
[00:58:51] Yes
[00:58:52] So I'm kind of
[00:58:54] Kill them in my head
[00:58:55] So they don't exist you know
[00:58:57] I'm like no
[00:58:57] That's
[00:58:58] That's not possible in this world
[00:59:00] In my world
[00:59:01] Absolutely
[00:59:02] And there is some kind of search revenue that you don't like
[00:59:06] Or you would like to exist
[00:59:07] You know it
[00:59:09] Like
[00:59:09] Like the one you want for a trust pilot
[00:59:11] Yeah
[00:59:12] It's like
[00:59:12] It's not so difficult to build
[00:59:15] But
[00:59:16] It's really something that you don't want to do
[00:59:19] Yeah
[00:59:21] If only there was a better service for this
[00:59:24] Yeah
[00:59:25] Like for instance in France
[00:59:26] Like for
[00:59:27] When you want to
[00:59:28] When you want to have an appointment with a doctor
[00:59:31] There is a service for this
[00:59:33] Yeah
[00:59:34] And I don't like many things on it
[00:59:37] And it's very frustrating
[00:59:39] But they are like the biggest company
[00:59:42] So you can do anything on it
[00:59:44] Yeah like you talk about like Dr. Lib and stuff like that
[00:59:48] Yes
[00:59:49] Yeah
[00:59:50] You know funnily
[00:59:52] I was complaining a lot about like this kind of Dr. Lib and other names
[00:59:57] They are not the only ones
[00:59:58] They are just the bigger
[00:59:59] But I realize now I live in Portugal
[01:00:02] And there are no Dr. Lib or so whatever
[01:00:05] Like if you find a system who do online booking
[01:00:09] Most of the time they don't have any doctors on it or stuff
[01:00:12] It's insane
[01:00:12] I'm like how do I book a doctor?
[01:00:14] You go there and you go like all the way
[01:00:17] Like oh my god
[01:00:18] Really?
[01:00:20] But isn't it like a huge opportunity?
[01:00:23] Like don't you want to build a Dr. Lib for Portugal?
[01:00:27] Honestly no
[01:00:28] It's like trust me
[01:00:29] That's not the business I want
[01:00:31] You know I don't want to go to talk to every doctor
[01:00:34] And I think here
[01:00:35] If it doesn't work
[01:00:36] It's not because like they didn't think about it
[01:00:39] Because the platform exists but they are empty
[01:00:41] Or like the people are not taking care of it
[01:00:44] Here in Portugal I found
[01:00:47] Kind of people are old fashioned in many things
[01:00:50] So even if you want to book a taxi here in Madeira
[01:00:54] You go to the app and there is nothing in the app
[01:00:57] Like there is no one
[01:00:58] Even they allow taxi now on it
[01:01:00] They are not in the app
[01:01:01] And you're like so there is no taxi available?
[01:01:04] What the fuck?
[01:01:04] Then you call the guy from the taxi company
[01:01:08] They say yeah yeah I can send you someone in 5 minutes
[01:01:10] Do you want to go buy the app?
[01:01:12] I'm like what do you mean?
[01:01:15] Say okay I will call the guy
[01:01:16] He will start the app and then you can book him
[01:01:18] I'm like what?
[01:01:19] What the hell?
[01:01:21] Why he is not starting the app?
[01:01:23] Kind of old fashioned, they prefer to get caught
[01:01:26] Like oh my god
[01:01:27] This is possible?
[01:01:29] This exists?
[01:01:31] It's insane
[01:01:31] They just protest by not using technology
[01:01:34] And so I think the doctors do the same
[01:01:36] And that's very funny
[01:01:37] Like just like not going like further in the society
[01:01:43] Because just people are like nope, nope, no
[01:01:45] Don't care
[01:01:48] But yeah
[01:01:49] If I had Dr. Libby here I would not complain
[01:01:52] Because he is working
[01:01:55] Working
[01:01:57] Okay, so maybe that's an opportunity for people who listen to us
[01:02:02] Yeah
[01:02:02] Create a system
[01:02:06] I think what you could do if you really want to do it
[01:02:10] Is to hack the system, you know
[01:02:11] You put a booking system
[01:02:14] And you put a big loader when the people try to book
[01:02:17] And at this time you call the doctor with IA
[01:02:20] And ask him his availability
[01:02:22] And put it back to the software
[01:02:25] But in fact
[01:02:27] Yeah
[01:02:27] Go, go, go
[01:02:28] No, I think as a whole
[01:02:31] There is many hubs that now you can book appointment
[01:02:37] Like for instance
[01:02:39] We call it like for doctors
[01:02:40] For hubbers
[01:02:42] But also like even if it is for hairdresser
[01:02:47] Like now I don't call hairdresser
[01:02:49] To say, when do you have
[01:02:51] Oh, Monday
[01:02:52] Oh, better Tuesday, which time?
[01:02:54] Okay, let me see
[01:02:55] This is annoying
[01:02:56] I hate having this kind of call
[01:02:58] Yeah, and I found an app that is called 312
[01:03:02] So I can book hairdresser
[01:03:05] Yes
[01:03:06] And this is something I really enjoy
[01:03:08] This kind of business because no one loses time of
[01:03:12] I mean, of course it's less human
[01:03:14] You don't have someone
[01:03:15] But I don't consider having someone to phone and say
[01:03:19] Oh, when do you have a very human and very
[01:03:22] At value
[01:03:24] Yeah, there are no value
[01:03:26] There are value where you go there
[01:03:27] And the guy has the time to talk with you
[01:03:29] Or do things like to put a treatment
[01:03:31] But like the booking is not really valuable for me
[01:03:36] I will prefer the guy put on his website like a calendar or something
[01:03:40] And it's enough, you know
[01:03:41] Like you just book like 30 minutes or an hour slot
[01:03:44] And it will be good
[01:03:45] It's like, it's insane
[01:03:48] I mean, this kind of stuff still not be solved after so long, you know
[01:03:54] Especially here in Portugal
[01:03:55] I call and the guy don't even fucking answer
[01:03:58] So you have to go there and check
[01:04:00] There are people or not
[01:04:02] And he tells you, yeah, in one hour
[01:04:03] Like okay, what I'm doing for an hour now
[01:04:06] I stay around
[01:04:07] So each time I go to like haircuts or stuff
[01:04:09] I take my computer and like okay, I will work from there
[01:04:13] Until...
[01:04:14] You see my head?
[01:04:16] This is not haircut since long
[01:04:18] Because I came three times
[01:04:20] And three times was full as fuck
[01:04:21] So I gave up
[01:04:23] Wow
[01:04:24] Yeah, this is so bad
[01:04:27] But yeah, Portugal has many good things
[01:04:30] But booking is not one of them
[01:04:35] That's okay, you cannot have everything in a country
[01:04:39] Yeah, yeah, yeah, definitely
[01:04:41] I think at the beginning, you know, I think, you know, in France we like to complain about everything
[01:04:49] And I've seen so many people leaving France
[01:04:51] They're like, yeah, it's a bad country for whatever reason
[01:04:54] And then they go somewhere
[01:04:56] And after a while, if you talk to them again
[01:04:58] They remember like, oh, France was not so bad for that and that
[01:05:01] Because where I'm living, this is bad, this and this
[01:05:03] And then you realize like, I think everyone should like live abroad
[01:05:09] One year somewhere in their life
[01:05:11] Like it should be mandatory, you know, by the school of things
[01:05:15] Because it changed so much the value you have for your own country
[01:05:19] Right now, there are many things I hate from France still
[01:05:23] And I don't want to live there
[01:05:24] But I value it so much than before when I was living there
[01:05:27] And I was like, everything is shit in this country, like everyone is saying
[01:05:30] Now I'm like, yeah, look, look others and you will see
[01:05:34] I have a very funny example
[01:05:35] Like in France, like everyone say often
[01:05:38] Like our politics are bad or corrupted or whatever
[01:05:41] Well, get out of your country
[01:05:44] You will see what is corruption
[01:05:46] Here in Madeira, we got like 150 policemen
[01:05:50] They came from Lisbon because they couldn't trust any policemen in Madeira
[01:05:54] So they make them take a plane just for the policemen to go to Madeira
[01:06:00] To arrive in the morning to arrest the president of the island
[01:06:03] And the president of the city, both together at the same time
[01:06:06] At like 6am, because they were like, suspicion of corruption
[01:06:11] And they found them in their house, like a lot of like expensive things
[01:06:15] Like diamond in a safe, like 150k in the safe
[01:06:21] As well as like, guys
[01:06:23] And everyone is like talking about corruption here
[01:06:26] Because this is insane sometimes
[01:06:28] And the guy got released after like 72 hours, like magically
[01:06:33] It's like, oh, he...
[01:06:35] No explanation
[01:06:36] Yeah, things happen
[01:06:38] We have to release them
[01:06:41] It's so weird
[01:06:43] So, yeah
[01:06:44] So, yeah
[01:06:45] There are no much corruption in France compared to other places
[01:06:49] No, we...
[01:06:50] No, it's true that
[01:06:52] I don't think there...
[01:06:53] I mean, there is probably
[01:06:56] But...
[01:06:56] Yeah, of course
[01:06:58] It's not common
[01:06:59] Nothing is perfect nowhere
[01:07:01] And with power always comes corruption
[01:07:05] Like you will see it even at your own level
[01:07:08] Like...
[01:07:09] When you create a company
[01:07:10] You don't do things perfectly
[01:07:12] Sometimes it's like money company
[01:07:13] But there are something...
[01:07:15] So you manage and then you fix it
[01:07:17] Or sometimes you don't fix it and you do bad
[01:07:19] And you go to jail
[01:07:20] But most of people do fix it to don't do bad
[01:07:23] But that's happened even at your tiny level
[01:07:25] You do some things like which is corruption of your own company
[01:07:29] Because it's more convenient sometimes
[01:07:31] Or because you don't know some other times
[01:07:32] Or just because like you don't want to pay taxes
[01:07:35] You know, like you want to optimize in a way which is corruption
[01:07:38] So that's happened a lot
[01:07:40] And imagine at your tiny level of your tiny company
[01:07:43] And your tiny power what you're doing
[01:07:45] So imagine the guy is fucking like on top of everything in a country
[01:07:48] And 10-tap-tion is so big
[01:07:50] So probably they do a bit of shit
[01:07:54] And...
[01:07:56] I think...
[01:07:58] That's impossible to stop that
[01:08:01] But we can work on it like in the society to make it better
[01:08:05] And then like push people to be less corrupted
[01:08:07] By putting in better conditions and stuff like that
[01:08:10] But yeah, that's happened
[01:08:11] And that's normal
[01:08:12] The things is to not be abused
[01:08:15] And I think...
[01:08:16] For me we should have more rules
[01:08:21] Like treating people as human instead of machine
[01:08:23] Because right now we have a lot of law
[01:08:25] They are super strict about everything
[01:08:28] And that makes things more complex
[01:08:30] What I like for example lately
[01:08:32] Is the law that happened in France
[01:08:34] Is the right of forgiveness
[01:08:36] Like I think it's Macron did that or something
[01:08:38] So if you did something shitty in your company
[01:08:40] But you didn't know and you can prove you didn't know
[01:08:43] Like you were doing so much shit
[01:08:44] They can forgive you and just ask you to pay what you missed
[01:08:47] Without a big fine or like killing your company
[01:08:50] And I think that's what we should have also with politics
[01:08:53] And stuff like that in general
[01:08:55] It's like no one is perfect
[01:08:58] But we should just push people to get better
[01:09:01] Instead of telling them, oh you're a bad person
[01:09:04] Yeah, but then everyone will be a bad person at one point
[01:09:07] And you will have no one to do anything in this fucking world
[01:09:12] But for me the best alternative is to push people to improve
[01:09:14] Like okay, you were doing that bad, okay, next year you have to do less bad
[01:09:18] And every year like that
[01:09:20] And this is what we should do collectively
[01:09:21] And I think that's personally what I do with my company
[01:09:24] You know, like some stuff like for example tax
[01:09:27] I don't do it great, but each year I'm trying to do it better
[01:09:30] And to have more places in the world where I'm doing it correctly
[01:09:33] As they should and stuff like that
[01:09:35] Okay, I think we can go to my finishing question
[01:09:38] There was a cool conversation with you
[01:09:40] There are something I want to ask you
[01:09:43] What's your biggest success in IndieMaker?
[01:09:46] Has been in IndieMaker?
[01:09:49] Because we did the struggles
[01:09:50] What was our biggest success?
[01:09:51] I think it was
[01:09:56] Like to be able to
[01:09:58] Make enough money to
[01:10:01] Pay, to invest in
[01:10:03] Some people
[01:10:04] That was very good
[01:10:06] Before I had to do everything
[01:10:09] I think
[01:10:10] Myself or my co-founder
[01:10:12] Did everything
[01:10:14] And now
[01:10:16] Because we earn a bit of money
[01:10:17] We are able not to leave ourselves
[01:10:20] With the revenue
[01:10:22] But at least
[01:10:23] To pay some people to help us
[01:10:26] On some aspects
[01:10:27] Like for instance
[01:10:28] Someone that did
[01:10:30] Redesign totally the AI Crea website
[01:10:33] It wasn't planned actually
[01:10:36] Someone just reached out to me on Twitter
[01:10:37] And send a
[01:10:40] Screenshot of
[01:10:41] Hey, I made this design
[01:10:43] If you want
[01:10:43] I can do something even better
[01:10:46] If you like, you pay
[01:10:47] If you don't, I'm go
[01:10:49] And I say okay
[01:10:51] Well, I will pay because it's good
[01:10:54] And this is not something I wanted to invest money on
[01:10:58] But because it was there and it was good
[01:11:01] I said okay
[01:11:02] And I think it's cool to just
[01:11:05] Unload some
[01:11:06] Some stuff
[01:11:07] So I think this is one of
[01:11:10] Like I say, my big success
[01:11:12] And
[01:11:15] And yes, when you're
[01:11:16] When you're
[01:11:18] When you have some clients that just say
[01:11:20] Your product is good
[01:11:21] Like I said, the review before I had
[01:11:23] But for AI Crea also
[01:11:25] There is some clients
[01:11:26] They see AI Crea for the first time
[01:11:29] They try and say, wow, this is amazing
[01:11:31] And you don't know it could exist
[01:11:34] I even have a fun story of
[01:11:36] I went to a real estate agency in Paris
[01:11:40] And I went to see a guy
[01:11:42] And I just entered and I gave him my card
[01:11:46] And I said, this is a product I built
[01:11:49] It takes 30 seconds
[01:11:52] Three clicks to renovate a home
[01:11:55] I give him my card
[01:11:57] And if you want more
[01:11:59] Then just call me
[01:12:00] And I just left
[01:12:02] And he said, okay, okay
[01:12:04] You should, 30 seconds, okay, okay, ciao, ciao
[01:12:08] And so I left
[01:12:09] And then he
[01:12:11] Like 30 seconds later
[01:12:13] And then after a minute later
[01:12:14] He just ran on the street to find me
[01:12:17] He just went, sorry, sorry
[01:12:19] You said it takes 30 seconds
[01:12:21] Can I just see
[01:12:24] Because I have one minute
[01:12:26] So we can do it
[01:12:27] And so that was very fun
[01:12:30] And I think this is a success
[01:12:31] Because people realize that it can bring them value
[01:12:36] Yeah, that's a super cool story
[01:12:38] Thanks for that
[01:12:39] It's so cool
[01:12:39] Like you guys run after you
[01:12:40] It's like, okay, if it's fast, let's do it
[01:12:43] Yeah, this is fun
[01:12:44] And actually I never
[01:12:45] I never shared this anecdote before
[01:12:47] But I should because it's very fun
[01:12:49] Yeah, yeah, tweet it, tweet it
[01:12:51] And this guy is a client now?
[01:12:53] Yes, he's a client now
[01:12:56] Amazing
[01:12:56] Yeah, that's a very good story
[01:12:57] Like, it's perfect
[01:12:59] And you do that often?
[01:13:01] To go like directly to agency
[01:13:03] To talk to them?
[01:13:04] To leave your card
[01:13:05] And tell them you're doing that?
[01:13:07] Not often, but
[01:13:08] Because I live in a place
[01:13:11] And I already saw all of the agencies
[01:13:14] But when
[01:13:17] Yeah, when I'm on holidays
[01:13:18] Or weekends
[01:13:19] Or in a new street
[01:13:21] And I have some minutes I can spend
[01:13:23] I go visit them, yeah
[01:13:26] Ah, okay
[01:13:27] And it's like more opportunistic approaches
[01:13:29] Like each time you have to do something
[01:13:31] On the way, like
[01:13:32] Oh, if I can do a stop
[01:13:33] And earn a client, it's cool
[01:13:36] Yeah, because it's very time consuming
[01:13:38] I mean, I could do this
[01:13:39] But first, I'm not a
[01:13:41] Sales person
[01:13:42] Yeah, I don't like
[01:13:44] I don't like to have to say
[01:13:46] Like, hey, this is very cool
[01:13:48] Yeah, I like your approach
[01:13:50] It's like, hey, I'm doing that
[01:13:51] If you want it, you can take it
[01:13:52] I'm leaving, bye
[01:13:55] Exactly
[01:13:55] Like super quick
[01:13:56] And if they are like interested
[01:13:57] You know, otherwise
[01:13:58] They leave it
[01:13:59] The car, they die on the desk
[01:14:01] And it's okay
[01:14:02] You don't like bother them too much
[01:14:04] And you're not like doing a sales speech
[01:14:06] Like super annoying
[01:14:07] I would like definitely
[01:14:09] Like be impossible for me
[01:14:11] Like what you're doing
[01:14:12] I could do
[01:14:12] If my business was easy to find in the street
[01:14:15] The guy, my client
[01:14:17] But like doing sales speech
[01:14:19] Like going to people and trying to sell them
[01:14:21] It's like I've done that in my life
[01:14:23] I try and it's horrible
[01:14:24] I hate this feeling
[01:14:26] I feel like
[01:14:27] In an exam, you know
[01:14:29] Each time or something
[01:14:31] Yeah
[01:14:34] I mean you have to
[01:14:36] To be able to face rejection
[01:14:38] When you do it
[01:14:39] And I don't like this
[01:14:41] Yeah, I mean
[01:14:42] It's really annoying
[01:14:44] It's even more than rejection
[01:14:46] It's like
[01:14:47] Because, you know
[01:14:49] Asking someone for a date
[01:14:51] Or something like that
[01:14:52] You have, I think
[01:14:54] More chance than sales speech
[01:14:55] Like when you do sales
[01:14:57] It's really like
[01:14:57] You know, you go to bother someone
[01:14:59] Yeah
[01:15:00] For example, if you go on a date with someone
[01:15:02] You both agree to go there
[01:15:04] But if you move to the place of the people
[01:15:07] And they didn't ask for it
[01:15:08] Like it's horrible
[01:15:10] Like now I'm doing sales call
[01:15:12] Where people book me
[01:15:13] So I know they want to know about the product
[01:15:16] So I'm not trying to sell them anything
[01:15:17] I'm just like answering the question
[01:15:19] And show the best of my product
[01:15:22] And that I like
[01:15:24] Because I get great feedback
[01:15:25] I'm not selling
[01:15:26] I'm not pushing them to do anything
[01:15:28] And I enjoy also
[01:15:29] Get some feedback
[01:15:30] So they can improve my landing page
[01:15:32] And stuff like that
[01:15:32] But doing cold email
[01:15:34] Or cold call or stuff
[01:15:35] Where you like push the door of someone
[01:15:37] Who didn't ask anything
[01:15:38] I hate that
[01:15:39] Like I hate when someone do it to me
[01:15:41] So I couldn't do that to anyone
[01:15:43] I don't know for you
[01:15:43] Do you do like outreach?
[01:15:46] Cold outreach?
[01:15:48] I tried a bit with mating
[01:15:50] But I don't really like this approach
[01:15:54] Yeah, it's
[01:15:55] So
[01:15:55] Yeah
[01:15:56] I hate when people do it too
[01:15:58] Yeah, same
[01:16:00] Especially by phone
[01:16:01] I hate when I receive some
[01:16:04] Phone calls
[01:16:06] Because I see a number
[01:16:07] I don't know if it's someone
[01:16:09] I don't know if it's a client or something
[01:16:10] I answer and do
[01:16:12] Hey, do you want
[01:16:13] Wait for a second
[01:16:14] Yes
[01:16:15] Really?
[01:16:17] Are there really persons
[01:16:18] That buy stuff like that?
[01:16:21] That say
[01:16:21] Oh, I have a
[01:16:23] Okay, I will wait
[01:16:24] No, that's not it
[01:16:26] I really don't understand how this business succeeds
[01:16:29] Like how
[01:16:30] Like you can pay so many people
[01:16:33] Calling so many people
[01:16:34] And that works
[01:16:36] Like
[01:16:37] That's really like out of my mind for me
[01:16:39] Like every cent counts
[01:16:40] I don't know
[01:16:41] They probably sell shit like so expensive
[01:16:43] Compared to
[01:16:44] What they cost
[01:16:45] I don't know
[01:16:46] No, even because we do software
[01:16:48] Software is supposed to have the best margin in the world
[01:16:50] I have good margin
[01:16:51] And I cannot pay people to
[01:16:53] Fucking
[01:16:54] Call
[01:16:55] Like a thousand of people a day
[01:16:56] It's like no
[01:16:57] And I will never do that
[01:16:59] Even if my business explodes
[01:17:01] It's like
[01:17:03] It's so bad
[01:17:04] Let's go to my
[01:17:05] To my finishing question
[01:17:06] I was supposed to go
[01:17:07] Because we deviated
[01:17:08] But that was cool
[01:17:09] Thanks for the
[01:17:10] The little story
[01:17:11] Do you have something you will wish
[01:17:14] We told you
[01:17:14] Before you started your journey?
[01:17:18] Yes, but
[01:17:20] People told me
[01:17:21] So does it count?
[01:17:23] Yeah, this is always
[01:17:24] Always like that
[01:17:24] You know, my second question after that
[01:17:26] Is like
[01:17:27] If we will told you
[01:17:28] You will listen
[01:17:28] And this is like that
[01:17:29] So go for it
[01:17:32] Yes, so
[01:17:33] At the beginning
[01:17:34] When I do entrepreneurship
[01:17:36] I built
[01:17:38] Some
[01:17:39] Like a product
[01:17:40] And then
[01:17:41] I created
[01:17:43] Facebook page
[01:17:44] And Instagram page
[01:17:45] Stuff like that around it
[01:17:46] So I
[01:17:47] A lot of things
[01:17:49] But
[01:17:49] I had no clients
[01:17:50] Like for Cryptopy
[01:17:52] Like my crypto trading system
[01:17:54] I created everything
[01:17:56] And I had no clients
[01:17:57] So at the end
[01:17:58] What happened?
[01:17:58] I trashed everything
[01:18:00] So
[01:18:02] I
[01:18:03] After this
[01:18:04] I had the
[01:18:05] Great idea
[01:18:06] To create
[01:18:07] Crypto games
[01:18:09] Like
[01:18:10] Like you could
[01:18:12] Play some games
[01:18:14] Against someone
[01:18:15] And the one we won
[01:18:16] We win
[01:18:17] We'll win
[01:18:18] We'll earn some crypto
[01:18:20] That was my super idea
[01:18:22] I said
[01:18:22] I will do this
[01:18:23] And I will be really rich
[01:18:24] So
[01:18:25] But
[01:18:25] I
[01:18:26] I couldn't do this
[01:18:28] Alone
[01:18:29] Or just with my co-founder
[01:18:31] So I called a friend
[01:18:33] A friend
[01:18:33] It's Thibaut Maker
[01:18:35] It's
[01:18:36] You know him
[01:18:37] Yeah
[01:18:38] So it's a guy
[01:18:39] Very successful
[01:18:40] But actually
[01:18:41] I had no idea
[01:18:43] He was successful
[01:18:44] Because I knew him
[01:18:45] From engineering school
[01:18:47] He's a friend
[01:18:47] Oh you?
[01:18:48] And yes
[01:18:49] And
[01:18:50] And
[01:18:51] We
[01:18:52] We were in the same
[01:18:54] Like
[01:18:55] I'm gonna say
[01:18:55] Association
[01:18:57] I don't know if it's
[01:18:58] English word
[01:18:59] But
[01:19:00] A group of
[01:19:02] Students
[01:19:04] With a purpose
[01:19:06] And the purpose was to
[01:19:08] To
[01:19:08] To do parties
[01:19:09] No
[01:19:10] Not exactly
[01:19:12] The opposite actually
[01:19:13] It was to work with companies
[01:19:14] To create
[01:19:15] Like it was kind of a freelancing
[01:19:17] Ah
[01:19:18] It's the startup school kind of
[01:19:21] I forgot the name
[01:19:23] It's a
[01:19:25] It's a
[01:19:25] Junior entrepreneur
[01:19:26] Yes
[01:19:27] Yes
[01:19:28] So we
[01:19:29] We were
[01:19:31] So
[01:19:33] Yes we were into this
[01:19:34] I know how he is
[01:19:36] He's full of ideas
[01:19:37] He's very smart
[01:19:38] So
[01:19:40] When I wanted to build this business of crypto with my co-founder
[01:19:44] I said okay
[01:19:45] Let's call Tibo because I'm sure he could be good with this and maybe he will be happy to join
[01:19:55] But I had no idea at this time that he already had a very very profitable business
[01:20:01] So of course
[01:20:01] He didn't care about it
[01:20:04] But what he taught me that day
[01:20:06] Hey do you want my starting project?
[01:20:07] Do you want to join my starting project?
[01:20:10] Why?
[01:20:11] Do you want to join my failed
[01:20:13] Yeah but
[01:20:14] I mean we were
[01:20:16] I didn't see him for a long time because he was abroad
[01:20:19] So
[01:20:20] I didn't know this
[01:20:22] Life
[01:20:23] Life
[01:20:23] Busy life
[01:20:24] Like everyone else
[01:20:26] By the way
[01:20:27] I had it in the podcast not the English one but in the French one before
[01:20:31] When I was doing in French
[01:20:32] He came to the podcast long ago
[01:20:35] Ah okay
[01:20:35] Didn't know
[01:20:36] Maybe I should ask him to comment
[01:20:38] So he told me
[01:20:40] One of his advice was
[01:20:41] Okay
[01:20:42] It's cool to
[01:20:44] Build business and have this page
[01:20:46] But
[01:20:48] What is in common between all projects?
[01:20:51] It's you
[01:20:52] So I say
[01:20:53] Just capitalize on yourself
[01:20:55] And I really think about it and say
[01:20:57] Yes that's true
[01:20:58] If people follow me instead of following a company
[01:21:03] The projects
[01:21:03] Yeah
[01:21:03] And by the way
[01:21:05] Companies are usually way less things than the creators
[01:21:12] Like the founders
[01:21:13] Because founders are persons
[01:21:14] They have a
[01:21:16] They are real persons
[01:21:17] So people prefer to follow real persons
[01:21:20] And companies that say
[01:21:21] Yeah I have a new car
[01:21:22] New car
[01:21:23] New car with new features
[01:21:24] And blah blah blah
[01:21:25] Yeah
[01:21:26] So that's what I did
[01:21:27] On Twitter
[01:21:28] I started Twitter
[01:21:31] Um
[01:21:32] Oh that's because of him?
[01:21:34] Yes
[01:21:34] Ah that's cool
[01:21:37] I don't know if he's aware really of this
[01:21:39] I will send him the podcast
[01:21:41] It's like
[01:21:42] We were talking about you
[01:21:44] Yeah
[01:21:45] But um
[01:21:46] Yeah I started
[01:21:47] And actually I don't
[01:21:49] I didn't even know his business was
[01:21:51] Something
[01:21:52] I mean he told me he had a business on Twitter
[01:21:54] But I didn't
[01:21:56] I didn't have the right name
[01:21:58] So he said Twitter
[01:21:59] But I didn't know how to write it
[01:22:01] So I didn't know what it was
[01:22:03] But yes I started
[01:22:04] To tweet everyday
[01:22:05] And then I saw the progression
[01:22:07] And people followed me
[01:22:08] And actually when people follow you
[01:22:11] And engage you
[01:22:11] You have a lot of opportunities
[01:22:13] And um
[01:22:14] And that's I think
[01:22:15] It's really great
[01:22:16] Because now
[01:22:18] When I start a new business
[01:22:19] I'm not talking to the void
[01:22:21] I have an audience
[01:22:23] I can share my business
[01:22:25] And they can
[01:22:26] Tell me some feedbacks
[01:22:28] And but also a side of business
[01:22:30] When I have questions like
[01:22:31] Oh I'm stuck at this
[01:22:32] Do you know someone
[01:22:33] That can help
[01:22:34] There is always people
[01:22:35] To help
[01:22:37] And this is very very valuable
[01:22:40] It's not something
[01:22:41] Like
[01:22:43] I wasn't comfortable
[01:22:44] At this before
[01:22:45] Because I say okay
[01:22:47] What can I tweet
[01:22:48] I don't know
[01:22:49] I'm nobody
[01:22:51] But actually no
[01:22:52] I mean I'm nobody
[01:22:54] But I'm somebody
[01:22:55] I mean I have a story
[01:22:57] And we all have
[01:22:59] Yes there are people
[01:23:01] Of course
[01:23:01] They always have
[01:23:03] People more experience
[01:23:06] In some domains
[01:23:07] But there is also
[01:23:09] Some people
[01:23:09] Who know less than you
[01:23:10] So you always have
[01:23:12] Something interesting
[01:23:13] To share
[01:23:13] And that's how I started
[01:23:15] And I think
[01:23:16] That's something
[01:23:16] Very valuable
[01:23:18] So thank you Thibaut
[01:23:19] If you listen to this
[01:23:21] And thank you you
[01:23:22] Because like I really
[01:23:23] Like what you share
[01:23:23] And I think you're on this podcast
[01:23:25] Because I like what you share
[01:23:26] On Twitter
[01:23:27] Okay
[01:23:28] Thank you
[01:23:29] So that has worked
[01:23:30] Thank you Thibaut
[01:23:33] You just make me realize
[01:23:35] Like I took a note
[01:23:36] Often in the podcast
[01:23:37] I have notes
[01:23:38] Of things like
[01:23:38] Good idea and stuff
[01:23:39] And you say like
[01:23:41] About like
[01:23:42] The personal brand
[01:23:43] And that's something
[01:23:43] I do already for the emails
[01:23:45] Like emails
[01:23:46] Are very personal
[01:23:47] The Discord is very personal
[01:23:48] But the website
[01:23:49] It isn't
[01:23:50] So I think I will put
[01:23:51] My fucking face on it
[01:23:52] At one point
[01:23:52] You know
[01:23:53] When you scroll it's like
[01:23:54] Hey I'm Martin
[01:23:55] I'm the co-founder
[01:23:56] The founder of
[01:23:57] I don't know
[01:23:59] Of co-founder
[01:23:59] The founder of
[01:24:00] Of Capgo
[01:24:01] And like
[01:24:01] Some text about
[01:24:03] About the things
[01:24:04] Like I'm taking it personally
[01:24:06] That's my full time job
[01:24:07] And stuff like that
[01:24:08] To help people
[01:24:09] I think
[01:24:10] That's one of the value
[01:24:11] Of my business
[01:24:12] And of
[01:24:13] Indie Maker business
[01:24:14] Is like
[01:24:14] Often like
[01:24:15] When you have a problem
[01:24:16] You talk to the founders
[01:24:17] Like because they are not
[01:24:19] A big team
[01:24:19] And stuff like that
[01:24:20] So I found like
[01:24:22] This is way more valuable
[01:24:23] Than having someone
[01:24:24] In the support
[01:24:25] With like
[01:24:25] Not tech people
[01:24:26] Don't understand your problem
[01:24:27] Like
[01:24:28] I think yesterday
[01:24:29] I got
[01:24:30] I got this from
[01:24:32] Resend
[01:24:32] Resend is a
[01:24:33] You know
[01:24:35] SMTP
[01:24:35] Like for startup
[01:24:36] But they
[01:24:37] They're kind of growing
[01:24:38] So now they are like
[01:24:39] Support people
[01:24:40] And I ask a question
[01:24:42] Because
[01:24:42] It was a bug
[01:24:43] In the protocol
[01:24:44] Like something was not
[01:24:45] Not working as expected
[01:24:46] And the guy from support
[01:24:48] Is not tech people
[01:24:48] He's not
[01:24:49] Doesn't know the product
[01:24:49] And everything
[01:24:50] So he just answered me
[01:24:51] Something who was in the documentation
[01:24:53] Where I already checked it
[01:24:55] And the way I was talking
[01:24:56] You could see
[01:24:57] I checked things before
[01:24:59] But he doesn't know much
[01:25:01] And he's like
[01:25:02] A super person
[01:25:03] So he's just answered
[01:25:03] Something generally
[01:25:04] And more you get
[01:25:05] Bigger company
[01:25:06] More the support
[01:25:07] Is like that
[01:25:08] And it's useless
[01:25:08] You keep re-explaining
[01:25:10] Your problem over and over
[01:25:11] To different people
[01:25:11] Until you find
[01:25:13] They find inside the company
[01:25:15] The right people
[01:25:15] You should talk to
[01:25:18] And that's
[01:25:19] That's like
[01:25:20] So much time lost
[01:25:21] Where every time
[01:25:23] I'm dealing with
[01:25:24] Indie maker
[01:25:24] He's like
[01:25:25] Or he doesn't answer
[01:25:27] He's dead
[01:25:27] Like in Refleo
[01:25:28] Or otherwise
[01:25:29] His answer
[01:25:30] And the problem
[01:25:30] Is fixed super fast
[01:25:31] Or I have a solution
[01:25:32] Super fast
[01:25:33] And I love that
[01:25:34] It's like
[01:25:35] Yeah
[01:25:35] Instantly
[01:25:36] Push to prod
[01:25:38] Fix your problem
[01:25:38] Other questions
[01:25:40] Like oh
[01:25:41] Amazing
[01:25:41] Like five seconds
[01:25:42] Things
[01:25:44] Something strange
[01:25:46] About founder
[01:25:47] That disappeared
[01:25:47] I
[01:25:49] I realized
[01:25:51] Because with
[01:25:52] Next year's story
[01:25:54] My board
[01:25:54] Operate for
[01:25:55] Characterism
[01:25:56] I
[01:25:57] I created a demo
[01:25:58] Of
[01:25:59] I exposed some SaaS
[01:26:00] And I have
[01:26:01] Affiliation link
[01:26:02] On it
[01:26:03] And someone
[01:26:04] Visited the demo
[01:26:06] And bought
[01:26:07] Bought a product
[01:26:09] On it
[01:26:09] So I
[01:26:10] Have the commission
[01:26:11] Shared with me
[01:26:12] It was in June
[01:26:14] Exactly
[01:26:15] Because what happened
[01:26:18] I
[01:26:18] I just thought about it
[01:26:19] I think yesterday
[01:26:21] And I visited the website
[01:26:22] To be paid
[01:26:23] To contact the guy
[01:26:25] Yeah
[01:26:25] But he
[01:26:26] Doesn't exist anymore
[01:26:27] I mean
[01:26:28] The website
[01:26:29] His website
[01:26:30] Is
[01:26:31] Offline
[01:26:32] So I don't know
[01:26:33] What happened
[01:26:33] Is there something
[01:26:35] That happened to him
[01:26:36] And I really hope
[01:26:37] It doesn't
[01:26:38] But either
[01:26:39] Why would he
[01:26:40] Shut
[01:26:41] Shut
[01:26:43] Service
[01:26:43] If he brings
[01:26:45] Clients
[01:26:45] Because at least
[01:26:47] I bring one
[01:26:47] Client for him
[01:26:48] So I guess
[01:26:49] There was some
[01:26:50] Others
[01:26:50] So really
[01:26:52] That was strange
[01:26:54] Yeah
[01:26:54] No that's
[01:26:55] That's very strange
[01:26:56] I think
[01:26:56] That's one of the
[01:26:57] Things I'm
[01:26:57] Fighting
[01:26:59] With
[01:26:59] You know
[01:27:01] I have
[01:27:01] Like
[01:27:02] SMBs
[01:27:03] But I have also
[01:27:03] Like big corporate
[01:27:04] Now using Capgo
[01:27:05] And the most
[01:27:06] Question of big corporate
[01:27:07] Is like
[01:27:08] Okay
[01:27:08] How do we know
[01:27:09] Tomorrow you will
[01:27:10] Still exist
[01:27:10] And you will not
[01:27:11] Disappear
[01:27:11] Die
[01:27:12] Die
[01:27:12] Or something
[01:27:13] And this is a tough
[01:27:15] Question as an indie maker
[01:27:16] Me
[01:27:16] I have luck
[01:27:17] Because like
[01:27:18] The whole product
[01:27:18] Is open source
[01:27:19] So I can say
[01:27:19] You know
[01:27:20] You don't care
[01:27:21] If I die
[01:27:21] You just copy paste
[01:27:22] The code
[01:27:23] You have it
[01:27:23] It's public
[01:27:25] And you're good
[01:27:25] And they're like
[01:27:26] Oh cool
[01:27:28] But otherwise
[01:27:28] I think
[01:27:29] Like
[01:27:29] If you're indie maker
[01:27:31] It will be hard
[01:27:32] To sell to big corporate
[01:27:35] Saying you're indie maker
[01:27:36] Because this is a risk
[01:27:37] For them
[01:27:38] Like this happened
[01:27:39] And they're like
[01:27:39] For them
[01:27:40] Integrator solution
[01:27:41] Takes more time
[01:27:42] So they have to be careful
[01:27:43] About the thing
[01:27:45] And you cannot like
[01:27:46] Live in one week
[01:27:48] From another
[01:27:48] Or disappear
[01:27:49] From a week
[01:27:51] To another
[01:27:52] Even for us
[01:27:53] It's a pain
[01:27:54] Like when
[01:27:54] You know
[01:27:55] You don't get
[01:27:55] Your commission
[01:27:56] Or
[01:27:57] Or me
[01:27:57] For a flea
[01:27:58] The guy don't answer
[01:27:59] Like I had the bug
[01:28:00] For weeks
[01:28:00] And I think
[01:28:01] It took him
[01:28:02] Six months
[01:28:03] To answer
[01:28:03] I was like
[01:28:04] What the fuck
[01:28:05] I give up on the idea
[01:28:06] Of doing affiliation
[01:28:07] And the guy answer
[01:28:08] I was like
[01:28:09] Okay
[01:28:11] Yeah
[01:28:12] Yeah
[01:28:12] That's insane
[01:28:13] But yeah
[01:28:14] Do you have a favorite quote?
[01:28:15] Oh
[01:28:15] I had one
[01:28:17] It can be
[01:28:18] Yeah
[01:28:20] It's
[01:28:20] It's
[01:28:20] Long time
[01:28:21] I didn't
[01:28:22] Think about quote
[01:28:23] But there is one
[01:28:24] I like
[01:28:26] It's
[01:28:28] No
[01:28:28] I have to think
[01:28:29] It's in English
[01:28:30] But it
[01:28:31] It said like
[01:28:34] Aim for stars
[01:28:35] No
[01:28:37] Aim for the moon
[01:28:38] And you end up
[01:28:38] In the stars
[01:28:39] Yes
[01:28:39] Thank you
[01:28:41] Yes
[01:28:42] It's a very cool one
[01:28:43] I really like it
[01:28:44] I think I said it
[01:28:45] To my partner yesterday
[01:28:46] She was like
[01:28:47] Struggling
[01:28:48] Because she's also
[01:28:49] Doing entrepreneurship
[01:28:50] Journée
[01:28:50] And it's
[01:28:51] It's like
[01:28:51] It's not easy
[01:28:53] Every day
[01:28:53] Especially at the beginning
[01:28:55] Like she's only
[01:28:56] One year in
[01:28:57] So you know
[01:28:58] The first year
[01:28:58] Is like
[01:28:59] Shit show
[01:28:59] And I told her
[01:29:01] That yesterday
[01:29:01] She was like
[01:29:02] Okay
[01:29:03] Yeah
[01:29:04] It's a metaphor
[01:29:05] But I like it
[01:29:06] Because
[01:29:07] Even when you fail
[01:29:09] Like you
[01:29:09] You learn so many things
[01:29:11] And it will help you
[01:29:13] To
[01:29:13] I mean
[01:29:14] Not in the court
[01:29:14] But when you
[01:29:16] Get a lot
[01:29:17] No
[01:29:18] I agree
[01:29:19] Like anything you're doing
[01:29:21] That gives you
[01:29:22] Like
[01:29:23] More value
[01:29:24] In this world
[01:29:25] And you just
[01:29:26] Have to understand
[01:29:27] How to package it
[01:29:28] Maybe you will
[01:29:28] After your project
[01:29:30] Failed
[01:29:31] Or doesn't work
[01:29:32] Or whatever
[01:29:32] Maybe you will
[01:29:33] Do entrepreneurship
[01:29:33] Again
[01:29:34] And you will
[01:29:35] You will do
[01:29:36] Every steps
[01:29:37] You did before
[01:29:38] Way faster
[01:29:39] Or maybe you will not
[01:29:40] But then you will
[01:29:41] Join a company
[01:29:42] And help them
[01:29:43] Because you have
[01:29:44] Done this path
[01:29:44] You have done
[01:29:45] Many struggles
[01:29:45] So you will
[01:29:47] Stop to be
[01:29:47] Like a
[01:29:48] Shitty employee
[01:29:49] Who don't know
[01:29:50] Entrepreneurship is
[01:29:51] You are entrepreneur now
[01:29:52] Or you have been entrepreneur
[01:29:52] So then
[01:29:54] Your proposition
[01:29:55] On everything
[01:29:56] Will be
[01:29:56] With the entrepreneur mindset
[01:29:57] And it will be
[01:29:58] Way better
[01:29:58] Because you understand
[01:30:00] Business path
[01:30:00] So even
[01:30:02] If you like
[01:30:02] Give up
[01:30:03] On to entrepreneur
[01:30:04] At one point
[01:30:05] And go back
[01:30:05] To business
[01:30:06] You will be
[01:30:07] Very helpful
[01:30:07] Especially in startups
[01:30:08] Where this mindset
[01:30:10] Is very important
[01:30:11] For everyone
[01:30:11] To have it
[01:30:12] Because when you
[01:30:12] Get corporate
[01:30:13] It's okay
[01:30:13] If you have a mindset
[01:30:14] Of employee
[01:30:15] You will be very good
[01:30:16] But in a startup
[01:30:17] If you have a mindset
[01:30:18] Of employee
[01:30:19] You will be
[01:30:20] A problem
[01:30:20] For the company
[01:30:22] Because
[01:30:22] You cannot act
[01:30:23] As an employee
[01:30:24] You still have
[01:30:24] To be kinder
[01:30:25] Entrepreneur
[01:30:26] So if you have
[01:30:27] Been entrepreneur
[01:30:28] Before
[01:30:28] Is perfect
[01:30:29] For startups
[01:30:30] It's like
[01:30:31] It's like
[01:30:32] Gold
[01:30:33] Gold
[01:30:35] So there are
[01:30:35] Always something
[01:30:36] You take
[01:30:37] From your
[01:30:37] Experience
[01:30:40] Totally
[01:30:40] So thanks for
[01:30:41] This quote
[01:30:42] I will
[01:30:42] I will give
[01:30:43] A bit of context
[01:30:44] So I wake up
[01:30:45] Just before
[01:30:45] We add the call
[01:30:47] And sometimes
[01:30:47] If you saw me
[01:30:49] Having bugs
[01:30:50] It's because
[01:30:51] All my brain
[01:30:52] Is still not
[01:30:53] Awake
[01:30:53] Still not
[01:30:55] Awake
[01:30:56] So my next
[01:30:57] Question is
[01:30:58] For me
[01:30:58] It's like
[01:30:58] Egoistic
[01:30:59] Question
[01:30:59] Like who
[01:31:00] I should
[01:31:00] Invite
[01:31:00] After you
[01:31:01] In this
[01:31:01] Podcast
[01:31:03] Sorry again
[01:31:03] Who I should
[01:31:05] Invite
[01:31:05] After you
[01:31:06] In this
[01:31:06] Podcast
[01:31:09] Try
[01:31:10] Yes
[01:31:11] Or Thomas
[01:31:12] I can try
[01:31:13] Let me check
[01:31:14] Because I think
[01:31:15] Julien
[01:31:15] I had it
[01:31:16] Already
[01:31:16] Let me double
[01:31:17] Check that
[01:31:19] Otherwise
[01:31:19] Thomas
[01:31:20] I mean
[01:31:21] Thomas
[01:31:21] Yes
[01:31:23] So I think
[01:31:24] His plan
[01:31:25] His plan
[01:31:26] Or was
[01:31:27] Plan
[01:31:27] Maybe
[01:31:28] He got
[01:31:29] A
[01:31:29] But yeah
[01:31:32] Okay
[01:31:32] I will contact
[01:31:33] Them
[01:31:33] Again the
[01:31:34] French crew
[01:31:34] Which is funny
[01:31:35] You know
[01:31:35] Like I had
[01:31:36] A podcast
[01:31:36] In French
[01:31:37] And I found
[01:31:39] Like I was
[01:31:39] Like struggling
[01:31:40] To find
[01:31:40] Guests
[01:31:41] In the
[01:31:42] Maker
[01:31:42] And
[01:31:43] Solopreneur
[01:31:44] Kind of
[01:31:45] This bubble
[01:31:46] At one
[01:31:47] Point
[01:31:47] And I was
[01:31:48] Turning
[01:31:48] Around
[01:31:48] I find
[01:31:49] Like more
[01:31:49] And more
[01:31:50] Kind of
[01:31:50] Startup
[01:31:51] Guys
[01:31:51] Who wanted
[01:31:51] To join
[01:31:52] Because the
[01:31:52] Podcasts
[01:31:53] Get bigger
[01:31:53] So I was
[01:31:54] Like I
[01:31:54] Start again
[01:31:55] From zero
[01:31:55] In English
[01:31:56] And then I
[01:31:56] Will join
[01:31:56] My
[01:31:57] Prod on
[01:31:57] Twitter
[01:31:57] And because
[01:31:58] It's more
[01:31:59] Where I hang out
[01:32:00] And before
[01:32:00] The French
[01:32:01] Podcast was
[01:32:02] More in
[01:32:02] LinkedIn
[01:32:02] And I
[01:32:03] Didn't like
[01:32:04] This world
[01:32:04] Anymore
[01:32:06] And now
[01:32:06] I'm doing it
[01:32:07] In English
[01:32:08] And I have
[01:32:08] Like 50
[01:32:09] People
[01:32:09] 50%
[01:32:10] Of the people
[01:32:11] Who came
[01:32:11] More French
[01:32:12] And more
[01:32:13] And more
[01:32:13] And I
[01:32:14] Seeing
[01:32:14] Like everyday
[01:32:14] New
[01:32:16] Talking in
[01:32:16] French
[01:32:16] I'm like
[01:32:17] What the fuck
[01:32:17] Guys
[01:32:18] You wait
[01:32:18] Me to
[01:32:19] Leave
[01:32:19] Then you
[01:32:20] Start all
[01:32:20] Your business
[01:32:22] That was funny
[01:32:23] But yeah
[01:32:24] Okay
[01:32:25] Thanks for that
[01:32:25] And the last
[01:32:26] Question is
[01:32:27] For you
[01:32:27] Before we
[01:32:29] Say thank
[01:32:29] You to
[01:32:30] Everyone
[01:32:30] To have
[01:32:31] Listened
[01:32:31] To theirs
[01:32:31] Where do
[01:32:34] We send
[01:32:35] People
[01:32:35] Who want
[01:32:36] To know
[01:32:36] More about
[01:32:37] You
[01:32:37] For me
[01:32:37] Or for
[01:32:38] People
[01:32:39] That's
[01:32:39] For everyone
[01:32:41] I was
[01:32:42] Where do
[01:32:43] We send
[01:32:45] Where do
[01:32:45] We send
[01:32:46] People
[01:32:46] Who want
[01:32:47] To know
[01:32:47] More
[01:32:48] About you
[01:32:49] About me
[01:32:51] So on
[01:32:52] X
[01:32:52] Because I
[01:32:53] Tweet a lot
[01:32:54] On my
[01:32:55] Newsletter
[01:32:56] As well
[01:32:56] I have a
[01:32:57] Newsletter
[01:32:59] I don't
[01:33:00] Post much
[01:33:01] I think
[01:33:01] It's once
[01:33:02] Or twice
[01:33:02] A month
[01:33:03] So it
[01:33:03] Won't be
[01:33:04] Spammy
[01:33:04] Okay
[01:33:05] Cool
[01:33:06] Because I
[01:33:06] Have to
[01:33:06] Find ideas
[01:33:07] And I
[01:33:08] Don't want
[01:33:09] It to
[01:33:09] Be like
[01:33:10] Industrial
[01:33:11] Like every
[01:33:12] Week
[01:33:12] This day
[01:33:13] I want
[01:33:14] It to
[01:33:15] Be whenever
[01:33:15] I have
[01:33:16] Nice ideas
[01:33:17] I want
[01:33:17] To share
[01:33:19] More about
[01:33:19] It
[01:33:19] So yes
[01:33:20] I have a
[01:33:20] Newsletter
[01:33:20] I will send
[01:33:21] You the link
[01:33:21] So you can
[01:33:22] Okay
[01:33:23] Great
[01:33:23] And all
[01:33:24] The links
[01:33:25] Will be in
[01:33:25] The description
[01:33:26] As well
[01:33:26] Of the podcast
[01:33:27] Exactly
[01:33:29] Thanks for
[01:33:29] That
[01:33:29] Thanks for
[01:33:30] Joining me
[01:33:31] And spending
[01:33:31] An hour
[01:33:32] 37 with me
[01:33:33] That was great
[01:33:35] Thank you
[01:33:36] Martin
[01:33:36] And so
[01:33:38] For the people
[01:33:38] Who have listened
[01:33:39] To us
[01:33:40] And till
[01:33:40] Arrived
[01:33:41] Till there
[01:33:42] Thanks a lot
[01:33:42] I hope you
[01:33:44] Enjoyed
[01:33:44] And if you
[01:33:46] Enjoy or not
[01:33:46] Whatever
[01:33:47] Send a message
[01:33:48] Send me a message
[01:33:49] Send Pauline
[01:33:51] A message
[01:33:51] It would be
[01:33:51] Nice to say
[01:33:52] Thank you
[01:33:52] For our time
[01:33:54] Here
[01:33:54] And for the
[01:33:55] Valuable
[01:33:55] Things you've
[01:33:56] Learned
[01:33:56] And I
[01:33:57] Tell you
[01:33:58] See you
[01:33:59] In a week
[01:34:00] For the next
[01:34:00] One
[01:34:00] Bye
[01:34:10] Subscribe